Description
SWOT ANALYSIS OF TITAN
Titan
Parent Company
TATA Group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Be More
USP
Indian brand with International styling
STP
Segment
Watch brands from luxury to sporty to fashion
Target Group
Mid and Premium Market Working men and women
Positioning
Not just a watch, but a style statement
Product Portfolio
1.Fastrack Brands 2.Sonata
SWOT Analysis
1. Large network of exclusive stores and service centres 2. High Top of the mind recall, especially for the Mid market segment 3. Different sub-brands under the brand Titan have been successful in their positioning based on Demographic segmentation 4. One of the world’s top five and India’s biggest watch manufacturer Strength 5. Titan watches are exported in over 40 countries
1. Premium category Titan brands like Xylys have been camouflaged by the Titan brand Image of being a mid-market player 2. Haven’t penetrated the global market as some other international Weakness watch makers
1. India is an under penetrated market for watches Opportunity 2. Global expansion and tie-ups with global watch and Jewellry brands
Threats
1. Broad Target segment may lead to lack of focus in Brand strategy 2. Stiff Competition faced by foreign brands, particularly in the
premium segment
Competition
1. Timex 2. Casio Competitors 3. Citizen
doc_519313964.docx
SWOT ANALYSIS OF TITAN
Titan
Parent Company
TATA Group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Be More
USP
Indian brand with International styling
STP
Segment
Watch brands from luxury to sporty to fashion
Target Group
Mid and Premium Market Working men and women
Positioning
Not just a watch, but a style statement
Product Portfolio
1.Fastrack Brands 2.Sonata
SWOT Analysis
1. Large network of exclusive stores and service centres 2. High Top of the mind recall, especially for the Mid market segment 3. Different sub-brands under the brand Titan have been successful in their positioning based on Demographic segmentation 4. One of the world’s top five and India’s biggest watch manufacturer Strength 5. Titan watches are exported in over 40 countries
1. Premium category Titan brands like Xylys have been camouflaged by the Titan brand Image of being a mid-market player 2. Haven’t penetrated the global market as some other international Weakness watch makers
1. India is an under penetrated market for watches Opportunity 2. Global expansion and tie-ups with global watch and Jewellry brands
Threats
1. Broad Target segment may lead to lack of focus in Brand strategy 2. Stiff Competition faced by foreign brands, particularly in the
premium segment
Competition
1. Timex 2. Casio Competitors 3. Citizen
doc_519313964.docx