Description
PPT of TITAN
TITAN
SWOT
of Analysis
STRENGTHS:?
a) The varied offerings to diverse segments with a clear cut positioning.
?
? b)
The quality of watches is impressive.
Conti……
?
d) Visual Merchandizing has been Titan’s strength ever since its inception. retail network by “WORLD OF TITAN”
?
?e) Good
?
?
Conti……
?f) Excellent
customer
service.
? ?g) International
tie-ups with Hugo Boss and Tommy Hilfiger.
?
Weakness:?
a) Waterproof watches not a part of its kitty. b) Rural India does not form a substantial part of customer base. c) Kids are fascinated with mobile phones rather than watches and incidentally, they show the time.
?
?
?
?
?
Opportunities:?
a) Under-penetrated market for watches as only 35% (approximately) of Indian population possesses watches.
?
? b) Watches
?
?
positioned as a fashion wear rather than just utility products.
Conti……
?
c) With a changing consumer attitude, people like to possess multiple watches for different occasions and events. d) Huge market in the exchange business. e) Introducing waterproof watches. f) Rural market may be tapped
?
?
?
?
?
?
Threats:?
From competitors – a) Japanese- Citizen, Casio b) Swiss- Rolex, Omega, Rado, Tissot, Tag Heur, etc. c) Chinese watches
?
?
?
?
?
?
?
Conti…..
? d) Unorganized
?
sector/ Grey market.
? e) ? ? f) ?
Mobile phones and wall clocks are a substitute to watches. The fashion trend keeps on changing.
THANK YOU
?
? ? ? ? ?
?
:---PPT by Deepak kr. patel
doc_966987762.pptx
PPT of TITAN
TITAN
SWOT
of Analysis
STRENGTHS:?
a) The varied offerings to diverse segments with a clear cut positioning.
?
? b)
The quality of watches is impressive.
Conti……
?
d) Visual Merchandizing has been Titan’s strength ever since its inception. retail network by “WORLD OF TITAN”
?
?e) Good
?
?
Conti……
?f) Excellent
customer
service.
? ?g) International
tie-ups with Hugo Boss and Tommy Hilfiger.
?
Weakness:?
a) Waterproof watches not a part of its kitty. b) Rural India does not form a substantial part of customer base. c) Kids are fascinated with mobile phones rather than watches and incidentally, they show the time.
?
?
?
?
?
Opportunities:?
a) Under-penetrated market for watches as only 35% (approximately) of Indian population possesses watches.
?
? b) Watches
?
?
positioned as a fashion wear rather than just utility products.
Conti……
?
c) With a changing consumer attitude, people like to possess multiple watches for different occasions and events. d) Huge market in the exchange business. e) Introducing waterproof watches. f) Rural market may be tapped
?
?
?
?
?
?
Threats:?
From competitors – a) Japanese- Citizen, Casio b) Swiss- Rolex, Omega, Rado, Tissot, Tag Heur, etc. c) Chinese watches
?
?
?
?
?
?
?
Conti…..
? d) Unorganized
?
sector/ Grey market.
? e) ? ? f) ?
Mobile phones and wall clocks are a substitute to watches. The fashion trend keeps on changing.
THANK YOU
?
? ? ? ? ?
?
:---PPT by Deepak kr. patel
doc_966987762.pptx