Description
SWOT ANALYSIS OF TISSOT
Tissot
Parent Company
The Swatch group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Innovators by tradition
USP
Traditional watch craftsmanship
STP
Segment
High quality premium watches
Target Group
Upper Income group men and women
Positioning
Brand that has blended technical developments with Classic elegance
SWOT Analysis
1. Part of the Swatch group that has 28,000 employees across 50 countries with strong presence in 160 countries 2. International sports and film celebs are the few ambassadors that represent Tissot brand 3. Tissot has also partnered with Europe’s railway station with the highest altitude of 3454 meters above sea level 4. Tissot’s latest augmented reality campaign ha s been very successful Strength and popular
1. The brand has a design which is too simplistic which sometime is easily replicated Weakness 2. Limited market share growth due to competition
1. Expansion in various categories possible 2. High spending power of people Opportunity 3. More advertising would help increasing brand awareness
1. Competitors having a broader range of products across different categories and designs Threats 2. Fake imitations and replicas affect brand image and sales
Competition
1.Longines 2. Casio Competitors 3. Titan
doc_583838880.docx
SWOT ANALYSIS OF TISSOT
Tissot
Parent Company
The Swatch group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Innovators by tradition
USP
Traditional watch craftsmanship
STP
Segment
High quality premium watches
Target Group
Upper Income group men and women
Positioning
Brand that has blended technical developments with Classic elegance
SWOT Analysis
1. Part of the Swatch group that has 28,000 employees across 50 countries with strong presence in 160 countries 2. International sports and film celebs are the few ambassadors that represent Tissot brand 3. Tissot has also partnered with Europe’s railway station with the highest altitude of 3454 meters above sea level 4. Tissot’s latest augmented reality campaign ha s been very successful Strength and popular
1. The brand has a design which is too simplistic which sometime is easily replicated Weakness 2. Limited market share growth due to competition
1. Expansion in various categories possible 2. High spending power of people Opportunity 3. More advertising would help increasing brand awareness
1. Competitors having a broader range of products across different categories and designs Threats 2. Fake imitations and replicas affect brand image and sales
Competition
1.Longines 2. Casio Competitors 3. Titan
doc_583838880.docx