Description
SWOT ANALYSIS OF TIPS INDUSTRIES
Tips Industries
Parent Company
TIPS Industries Ltd.
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
One of the largest corporate house in terms of music and film USP productions who believes in staying in tune with evolving preference
STP
Segment
Media and broadcasting
Target Group
Urban audience who like movies and music as entertainment
Positioning
Major player in music and film industry in India SWOT Analysis
1. Great Marketing Team with over 1000 distributors, and over 400,000 retailers 2. International, State-of-the-art production facilities 3. Expertise in mass-appeal movies and music 4. Have produced popular mainstream Indian cinema movies Strength 5. Holds copyright for over 50 Indian films
1.Business is mostly dependent on the Indian market Weakness 2. Limited of music business development
1. Regional Media on rise 2. Digitization and New Media– New Avenues Opportunity 3. Increasing the limit of FDI in broadcasting
1. Fleeting Consumer expectations 2. Cycle time for popular songs has decreased Threats 3. Increasing cost of rights for movies and songs
Competition
1. Sony movies 2. T-Series Competitors 3. Red Chillies
doc_886739874.docx
SWOT ANALYSIS OF TIPS INDUSTRIES
Tips Industries
Parent Company
TIPS Industries Ltd.
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
One of the largest corporate house in terms of music and film USP productions who believes in staying in tune with evolving preference
STP
Segment
Media and broadcasting
Target Group
Urban audience who like movies and music as entertainment
Positioning
Major player in music and film industry in India SWOT Analysis
1. Great Marketing Team with over 1000 distributors, and over 400,000 retailers 2. International, State-of-the-art production facilities 3. Expertise in mass-appeal movies and music 4. Have produced popular mainstream Indian cinema movies Strength 5. Holds copyright for over 50 Indian films
1.Business is mostly dependent on the Indian market Weakness 2. Limited of music business development
1. Regional Media on rise 2. Digitization and New Media– New Avenues Opportunity 3. Increasing the limit of FDI in broadcasting
1. Fleeting Consumer expectations 2. Cycle time for popular songs has decreased Threats 3. Increasing cost of rights for movies and songs
Competition
1. Sony movies 2. T-Series Competitors 3. Red Chillies
doc_886739874.docx