Description
SWOT ANALYSIS OF TIPPER CIGARETTES
Tipper Cigarettes
Parent Company
Godfrey Phillips India Limited
Category
Cigarettes
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Brand driven by innovation, superiority of imagery and offering STP
Segment
Medium and lower cigarettes
Target Group
Middle and lower SES group
Positioning
Symbol for innovation and superiority SWOT Analysis
1. Fastest growing micro segment brand 2. Strong brand name and reputation of Godfrey Phillips in Tobacco industry 3. Innovative ways to meet the changing consumer preferences Strength 4. Produced through state of art production techniques
1.Company has to rely on surrogate advertising to promote products 2.Lately losing market share to other brands 2.The branding of the company is done on small basis, which is Weakness hardly ever seen
1.Large tobacco industry in India resulting in huge growth opportunity 2. Social media marketing as a replacement for advertisement Opportunity 3. Large natural resources of tobacco in India
1.Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco Threats 3. Government regulation and increased taxation Competition
1. Navy Cut 2. Charms Competitors 3. Classic
doc_730037607.docx
SWOT ANALYSIS OF TIPPER CIGARETTES
Tipper Cigarettes
Parent Company
Godfrey Phillips India Limited
Category
Cigarettes
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Brand driven by innovation, superiority of imagery and offering STP
Segment
Medium and lower cigarettes
Target Group
Middle and lower SES group
Positioning
Symbol for innovation and superiority SWOT Analysis
1. Fastest growing micro segment brand 2. Strong brand name and reputation of Godfrey Phillips in Tobacco industry 3. Innovative ways to meet the changing consumer preferences Strength 4. Produced through state of art production techniques
1.Company has to rely on surrogate advertising to promote products 2.Lately losing market share to other brands 2.The branding of the company is done on small basis, which is Weakness hardly ever seen
1.Large tobacco industry in India resulting in huge growth opportunity 2. Social media marketing as a replacement for advertisement Opportunity 3. Large natural resources of tobacco in India
1.Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco Threats 3. Government regulation and increased taxation Competition
1. Navy Cut 2. Charms Competitors 3. Classic
doc_730037607.docx