Description
SWOT ANALYSIS OF TIMEX
Timex
Parent Company
Timex group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Timex. Life is ticking ; Ridiculously easy to use (Timex with I-Control) ; Tagline/ Slogan It takes a lickin', but it keeps on tickin'
USP
Innovative products at affordable prices
STP
Segment
Low to Mid level segment
Target Group
Mid income group
Positioning
Brand synonymous with Design, durability and Performance
SWOT Analysis
1. There is high brand awareness of the Timex brand, especially in Asia 2. Timex brands are known to be high quality and reliable products 3. The brand enjoys a very high brand recall 4. Timex has more than 5000 employees with manufacturing and distribution in over 20 countries and a presence in more than 100 countries across the world 5. Excellent brand recall and god advertising through TVCs and print Strength ads
1. Timex has many products in its watches portfolio. This leads to reduction in the equity of the brand Weakness 2. Fake imitations affect the brands presence and sales
1. The watch segment in the low to middle segments is a rapidly expanding environment, especially in the developing markets of Asia Opportunity 2. New technology in the watch segment can open up opportunities
1. The low to mid level segment of watches is most crowded with competitors. Threats 2. Price levels in this segment are very crucial as the consumer is very
price conscious 3. Fake watches that carry the same brand name and sell cheaply
Competition
1. Titan 2. Casio Competitors 3. Citizen
doc_107619813.docx
SWOT ANALYSIS OF TIMEX
Timex
Parent Company
Timex group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Timex. Life is ticking ; Ridiculously easy to use (Timex with I-Control) ; Tagline/ Slogan It takes a lickin', but it keeps on tickin'
USP
Innovative products at affordable prices
STP
Segment
Low to Mid level segment
Target Group
Mid income group
Positioning
Brand synonymous with Design, durability and Performance
SWOT Analysis
1. There is high brand awareness of the Timex brand, especially in Asia 2. Timex brands are known to be high quality and reliable products 3. The brand enjoys a very high brand recall 4. Timex has more than 5000 employees with manufacturing and distribution in over 20 countries and a presence in more than 100 countries across the world 5. Excellent brand recall and god advertising through TVCs and print Strength ads
1. Timex has many products in its watches portfolio. This leads to reduction in the equity of the brand Weakness 2. Fake imitations affect the brands presence and sales
1. The watch segment in the low to middle segments is a rapidly expanding environment, especially in the developing markets of Asia Opportunity 2. New technology in the watch segment can open up opportunities
1. The low to mid level segment of watches is most crowded with competitors. Threats 2. Price levels in this segment are very crucial as the consumer is very
price conscious 3. Fake watches that carry the same brand name and sell cheaply
Competition
1. Titan 2. Casio Competitors 3. Citizen
doc_107619813.docx