Description
SWOT ANALYSIS OF TIME WARNER CABLE
Time Warner Cable
Parent Company
Time Inc, Warner Communications
Category
Channels and broadcasting
Sector
Media and broadcasting
Tagline/ Slogan
Enjoy Better
USP
Reliable and consistent cable
STP
Segmenting based on geographic locationswith demographic Segment segmenting
Professional Youngsters (Source: Marketing Plan Pro), Upper-Medium Target Group Income Household, and Baby Boomers
Positioning
TWC offers quality service, and reliability
SWOT Analysis
1. High Product Offering which is also customised 2. Strong Brand Recognition and visibility 3. VOD and DVR Available to All Customers 4. Good financial Health Compared to Competition 5. No Service Contracts and No Extra HD Equipment Required 6. Equipment Does Not Have to be Purchased 7. Dominant Market Share 8. Time Warner’s AOL Web Content Services Division reached 75 million unique visitors 9. Its presence even reaches into the contemporary cartoon genre such Strength as the Cartoon Network
1. Limited of Awareness of DVR and VOD Benefits to Customers 2. Inability to Market to Customers Using Mass Media Weakness 3. Signal intrusion & accidental transmission of wrong content
Opportunity
1. Consumer Awareness of VOD and DVR Benefits
2. Awareness of Bundling and Awareness of Internet Phone Service 3. Availability of HD Channels 4. Increased buying power of Hispanic Market 5. Consumer Confidence through Excellent Customer Service 6. Internet Marketing and VOD Buy-rates
1. Satellite Perception by Potential Customers 2. Competitor Pricing and Consolidation and Partnerships of Competition 3. Cell Phone Use / Decreased Need for Landline Threats 4. Entrance of Telecom into Television/Video Content Market
Competition
1. Cablevision Systems Corporation 2. Comcast Corporation 3. Crown Media Holdings, Inc. Competitors 4. Discovery communications
doc_977065180.docx
SWOT ANALYSIS OF TIME WARNER CABLE
Time Warner Cable
Parent Company
Time Inc, Warner Communications
Category
Channels and broadcasting
Sector
Media and broadcasting
Tagline/ Slogan
Enjoy Better
USP
Reliable and consistent cable
STP
Segmenting based on geographic locationswith demographic Segment segmenting
Professional Youngsters (Source: Marketing Plan Pro), Upper-Medium Target Group Income Household, and Baby Boomers
Positioning
TWC offers quality service, and reliability
SWOT Analysis
1. High Product Offering which is also customised 2. Strong Brand Recognition and visibility 3. VOD and DVR Available to All Customers 4. Good financial Health Compared to Competition 5. No Service Contracts and No Extra HD Equipment Required 6. Equipment Does Not Have to be Purchased 7. Dominant Market Share 8. Time Warner’s AOL Web Content Services Division reached 75 million unique visitors 9. Its presence even reaches into the contemporary cartoon genre such Strength as the Cartoon Network
1. Limited of Awareness of DVR and VOD Benefits to Customers 2. Inability to Market to Customers Using Mass Media Weakness 3. Signal intrusion & accidental transmission of wrong content
Opportunity
1. Consumer Awareness of VOD and DVR Benefits
2. Awareness of Bundling and Awareness of Internet Phone Service 3. Availability of HD Channels 4. Increased buying power of Hispanic Market 5. Consumer Confidence through Excellent Customer Service 6. Internet Marketing and VOD Buy-rates
1. Satellite Perception by Potential Customers 2. Competitor Pricing and Consolidation and Partnerships of Competition 3. Cell Phone Use / Decreased Need for Landline Threats 4. Entrance of Telecom into Television/Video Content Market
Competition
1. Cablevision Systems Corporation 2. Comcast Corporation 3. Crown Media Holdings, Inc. Competitors 4. Discovery communications
doc_977065180.docx