Description
SWOT ANALYSIS OF TIDE
Tide
Parent Company
Procter and Gamble
Category
Home Care brands - detergents
Sector
FMCG
Tagline/ Slogan
White hai to tide hai
USP
Provides good whitening and fragrance at low price
STP
People who have fixed budget for household things like detergents Segment and look for economical options
Target Group
Women ages 18 to 54 years old, middle classes
Product which has all the qualities required from a detergent-quality, Positioning fragrance and low price
SWOT Analysis
1. Benefit or attribute over other products in the same category 2. Leading market position 3. Lower price and good quality 4. Most popular and widely patronized detergent in the world and a flagship brand of P&G 5. Renowned by its reputation of complimenting the ever-changing Strength people’s temperaments for fashion
1. Strong competitors Weakness 2. Substitute products available at the same price
1. High potential of rural market has a lot of opportunities Opportunity 2.Changing lifestyle of people want cheap product with good quality 3.introduction of better variants by technology development and
innovations 4. Niche target market
1. Price wars with competitors 2.Aggressive promotion by competitors , harming the reputation of the product and ambush marketing Threats 3.Counterfeit products in the rural market
Competition
1. HUL’s Rin 2. Henkil’s Persil Competitors 3. Uniliver’s Purex
doc_687608573.docx
SWOT ANALYSIS OF TIDE
Tide
Parent Company
Procter and Gamble
Category
Home Care brands - detergents
Sector
FMCG
Tagline/ Slogan
White hai to tide hai
USP
Provides good whitening and fragrance at low price
STP
People who have fixed budget for household things like detergents Segment and look for economical options
Target Group
Women ages 18 to 54 years old, middle classes
Product which has all the qualities required from a detergent-quality, Positioning fragrance and low price
SWOT Analysis
1. Benefit or attribute over other products in the same category 2. Leading market position 3. Lower price and good quality 4. Most popular and widely patronized detergent in the world and a flagship brand of P&G 5. Renowned by its reputation of complimenting the ever-changing Strength people’s temperaments for fashion
1. Strong competitors Weakness 2. Substitute products available at the same price
1. High potential of rural market has a lot of opportunities Opportunity 2.Changing lifestyle of people want cheap product with good quality 3.introduction of better variants by technology development and
innovations 4. Niche target market
1. Price wars with competitors 2.Aggressive promotion by competitors , harming the reputation of the product and ambush marketing Threats 3.Counterfeit products in the rural market
Competition
1. HUL’s Rin 2. Henkil’s Persil Competitors 3. Uniliver’s Purex
doc_687608573.docx