Description
SWOT ANALYSIS OF THYSSENKRUPP GROUP
ThyssenKrupp Group
Parent Company
ThyssenKrupp AG
Category
Conglomerates
Sector
Material and technology
Tagline/ Slogan
Developing the Future
USP
Expertise in its field of operations STP
Steel products, materials services, elevator technology solutions, plant technology solutions, components technology solutions, and Segment marine systems
Consumers of carbon steel products like tubes, pipes, heavy plate, tinplate, hot strip; wind turbines, the automotive and construction machinery industries; users of domestic and freight elevators; operators of submarines and surface naval vessels, civil ships; potential operators of chemical plants, refineries, and other industrial Target Group plants
Market and manufacture innovative products in a cost and resource Positioning efficient way SWOT Analysis
1. Operates in more than 80 countries employing around 150,000 people 2. Directly or indirectly owns more than 720 companies 3. Diversified geographical presence with most of its 2,200 production sites, offices, and service bases are located outside Germany 4. Strong focus on research and development with more than 3,000 engineers, scientists, and technicians at 85 development centers Strength 5. Broad product portfolio in range of market without common risk
factors
1. Litigation issues - Adverse rulings regarding pending lawsuits could result in payments to the affected parties which could have a material adverse effect on the group's profit margins Weakness 2. Decreasing trend in Topline is a conern
1. Strategic development plans - portfolio optimization, change management, and performance enhancement like divestment of stainless global and steel Americas and JV with Polysius and Vecoplan 2. Strategic agreements and contracts like Dead Sea work an NPK-A plant at Goa 3. Positive outlook for the global steel market in the short term with expected growth especially in Russia Opportunity 4. Positive outlook for the global automobiles
1. Intense competition 2. Environmental regulations 3. Economic or industry downturn especially in developed countriesEconomic Uncertainty in Europe Leads to Moderate Demand for Iron Threats and Steel Competition
1. Arcelor Mittal 2. Asahi Kasei corporation 3. Schindler Holder Inc. Competitors 4. United Technology corporations
doc_210742039.docx
SWOT ANALYSIS OF THYSSENKRUPP GROUP
ThyssenKrupp Group
Parent Company
ThyssenKrupp AG
Category
Conglomerates
Sector
Material and technology
Tagline/ Slogan
Developing the Future
USP
Expertise in its field of operations STP
Steel products, materials services, elevator technology solutions, plant technology solutions, components technology solutions, and Segment marine systems
Consumers of carbon steel products like tubes, pipes, heavy plate, tinplate, hot strip; wind turbines, the automotive and construction machinery industries; users of domestic and freight elevators; operators of submarines and surface naval vessels, civil ships; potential operators of chemical plants, refineries, and other industrial Target Group plants
Market and manufacture innovative products in a cost and resource Positioning efficient way SWOT Analysis
1. Operates in more than 80 countries employing around 150,000 people 2. Directly or indirectly owns more than 720 companies 3. Diversified geographical presence with most of its 2,200 production sites, offices, and service bases are located outside Germany 4. Strong focus on research and development with more than 3,000 engineers, scientists, and technicians at 85 development centers Strength 5. Broad product portfolio in range of market without common risk
factors
1. Litigation issues - Adverse rulings regarding pending lawsuits could result in payments to the affected parties which could have a material adverse effect on the group's profit margins Weakness 2. Decreasing trend in Topline is a conern
1. Strategic development plans - portfolio optimization, change management, and performance enhancement like divestment of stainless global and steel Americas and JV with Polysius and Vecoplan 2. Strategic agreements and contracts like Dead Sea work an NPK-A plant at Goa 3. Positive outlook for the global steel market in the short term with expected growth especially in Russia Opportunity 4. Positive outlook for the global automobiles
1. Intense competition 2. Environmental regulations 3. Economic or industry downturn especially in developed countriesEconomic Uncertainty in Europe Leads to Moderate Demand for Iron Threats and Steel Competition
1. Arcelor Mittal 2. Asahi Kasei corporation 3. Schindler Holder Inc. Competitors 4. United Technology corporations
doc_210742039.docx