Description
SWOT ANALYSIS OF THUMS UP
Thums Up Parent Company Category Sector Tagline/ Slogan USP Coca Cola Beverage Food Products Taste the Thunder Strong, fizzy taste STP For all people especially men seeking a soft drink for regular Segment Target Group Positioning occasions, parties All age groups Lower, middle and upper class people onfident, mature and uni!uely masculine attitude SWOT Analysis "#$%cellent &randing and advertising '#$%cellent distri&ution and availa&ility (# Present across the glo&e Strength Weakness )# Strong &rand &acking of oca ola
"#Aerated drinks not popular with health conscious people "#Leverage successful &rand '#Advertise more (#Buy out competition oca ola
Opportunity Threats
)#*ore Brand recognition "#Threat from other aerated drinks competitors '#Threat from su&stitutes like fruit +uices
(#Boycott from health conscious people Competition Competitors "# Pepsi
doc_835055500.docx
SWOT ANALYSIS OF THUMS UP
Thums Up Parent Company Category Sector Tagline/ Slogan USP Coca Cola Beverage Food Products Taste the Thunder Strong, fizzy taste STP For all people especially men seeking a soft drink for regular Segment Target Group Positioning occasions, parties All age groups Lower, middle and upper class people onfident, mature and uni!uely masculine attitude SWOT Analysis "#$%cellent &randing and advertising '#$%cellent distri&ution and availa&ility (# Present across the glo&e Strength Weakness )# Strong &rand &acking of oca ola
"#Aerated drinks not popular with health conscious people "#Leverage successful &rand '#Advertise more (#Buy out competition oca ola
Opportunity Threats
)#*ore Brand recognition "#Threat from other aerated drinks competitors '#Threat from su&stitutes like fruit +uices
(#Boycott from health conscious people Competition Competitors "# Pepsi
doc_835055500.docx