Description
SWOT ANALYSIS OF THOMSON REUTERS
Thomson Reuters
Parent Company
Thomson Reuters
Category
Printing & Publishing
Sector
Entertainment and Media
Tagline/ Slogan
One Partner - One Location - Unrivaled Value
USP
Quality book printing and distribution services worldwide
STP
Segment
Customers with printing and publishing needs
Target Group
Publishers who focus on saving time and money
Positioning
Provides full circle publishing solutions at low costs
SWOT Analysis
1. One of the largest publishing company with 1.3 million square foot manufacturing facility 2. Provides quality printing services to businesses through skilled book printers and manufacturers 3. Best customer service for every client through ‘Manufacturing Client Services’ 4. Hi-tech technology to meet the demands on time with a target of 24hour cycle time and excellent distribution center Strength 5. Has a strong impact of global publishing services
1.More importance is given to real time, high-impact, multimedia news and information services to newspapers by parent company and lesser commerical printing 2. No own brands under publication Weakness 3. Being a prime news service, open to backlash and criticism
1. Acquire other publications to enter story book publications 2.Operate locally to meet the demands of all the customers Opportunity 3.Establish its own brands to increase its growth
1. Increasing raw material costs and technological changes Threats 2.Improvement of local players in respective countries grabbing the opportunities
3.Self Cannibalization through its own advancement of media
Competition
1.Reed Elsevier 2.Lagardere Competitors 3.Dia Nippon Co., Ltd
doc_203034535.docx
SWOT ANALYSIS OF THOMSON REUTERS
Thomson Reuters
Parent Company
Thomson Reuters
Category
Printing & Publishing
Sector
Entertainment and Media
Tagline/ Slogan
One Partner - One Location - Unrivaled Value
USP
Quality book printing and distribution services worldwide
STP
Segment
Customers with printing and publishing needs
Target Group
Publishers who focus on saving time and money
Positioning
Provides full circle publishing solutions at low costs
SWOT Analysis
1. One of the largest publishing company with 1.3 million square foot manufacturing facility 2. Provides quality printing services to businesses through skilled book printers and manufacturers 3. Best customer service for every client through ‘Manufacturing Client Services’ 4. Hi-tech technology to meet the demands on time with a target of 24hour cycle time and excellent distribution center Strength 5. Has a strong impact of global publishing services
1.More importance is given to real time, high-impact, multimedia news and information services to newspapers by parent company and lesser commerical printing 2. No own brands under publication Weakness 3. Being a prime news service, open to backlash and criticism
1. Acquire other publications to enter story book publications 2.Operate locally to meet the demands of all the customers Opportunity 3.Establish its own brands to increase its growth
1. Increasing raw material costs and technological changes Threats 2.Improvement of local players in respective countries grabbing the opportunities
3.Self Cannibalization through its own advancement of media
Competition
1.Reed Elsevier 2.Lagardere Competitors 3.Dia Nippon Co., Ltd
doc_203034535.docx