Description
SWOT ANALYSIS OF THE WASHINGTON POST
The Washington Post
Parent Company
The Washington Post Company
Category
American Daily Newspaper
Sector
Newspapers
Tagline/ Slogan
The Washington Post March
USP
One of the highest market-penetration rates in the entire induatry
STP
Segment
English reading population
Target Group
Professionals, students and politicians
Positioning
The newspaper has won many Pulitzer prizes
SWOT Analysis
1. Additional weekly sections appear on weekdays which make the newspaper more interesting to read 2. The newspaper has a particular emphasis on national politics 3. It is the most widely circulated newspaper published in Washington D.C. 4. The newspaper has pioneered many famous investigations Strength 5. Good and extensive coverage of news pan USA
1.The Post is perceived as left-wing bias in both reporting and editorials Weakness 2.It has been criticized for various reasons proved to be guilt
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.Wall Street Journal 2.New York Times Competitors 3.Los Angeles Times
doc_643703522.docx
SWOT ANALYSIS OF THE WASHINGTON POST
The Washington Post
Parent Company
The Washington Post Company
Category
American Daily Newspaper
Sector
Newspapers
Tagline/ Slogan
The Washington Post March
USP
One of the highest market-penetration rates in the entire induatry
STP
Segment
English reading population
Target Group
Professionals, students and politicians
Positioning
The newspaper has won many Pulitzer prizes
SWOT Analysis
1. Additional weekly sections appear on weekdays which make the newspaper more interesting to read 2. The newspaper has a particular emphasis on national politics 3. It is the most widely circulated newspaper published in Washington D.C. 4. The newspaper has pioneered many famous investigations Strength 5. Good and extensive coverage of news pan USA
1.The Post is perceived as left-wing bias in both reporting and editorials Weakness 2.It has been criticized for various reasons proved to be guilt
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.Wall Street Journal 2.New York Times Competitors 3.Los Angeles Times
doc_643703522.docx