Description
SWOT ANALYSIS OF THE SUN
The Sun
Parent Company
News International
Category
English Tabloid newspaper
Sector
Newspapers
Tagline/ Slogan
-
USP
Largest circulation of newspaper in the United kingdom
STP
Segment
English reading population
Target Group
Youngsters, students and politicians
Attractive display with graphics and easy to share with friends, no Positioning substitute for the handheld version
SWOT Analysis
1. Substantial percentage readers are women for this newspaper 2. Published in united Kingdom and Ireland with two regionalised editions 3. Tenth largest circulation of any newspaper in the world Strength 4. Attractive display of pictures makes the newspaper eye-catchy
1.Involved in a number of controversies 2. Intense competition in the market means market share remains Weakness restricted
1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other tabloids 2.High level of criticism which may lead to law suits against Sun Threats 3.Government may regulate free press in United Kingdom
Competition
1.Daily Mirror Competitors 2.Daily Star
doc_239058506.docx
SWOT ANALYSIS OF THE SUN
The Sun
Parent Company
News International
Category
English Tabloid newspaper
Sector
Newspapers
Tagline/ Slogan
-
USP
Largest circulation of newspaper in the United kingdom
STP
Segment
English reading population
Target Group
Youngsters, students and politicians
Attractive display with graphics and easy to share with friends, no Positioning substitute for the handheld version
SWOT Analysis
1. Substantial percentage readers are women for this newspaper 2. Published in united Kingdom and Ireland with two regionalised editions 3. Tenth largest circulation of any newspaper in the world Strength 4. Attractive display of pictures makes the newspaper eye-catchy
1.Involved in a number of controversies 2. Intense competition in the market means market share remains Weakness restricted
1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other tabloids 2.High level of criticism which may lead to law suits against Sun Threats 3.Government may regulate free press in United Kingdom
Competition
1.Daily Mirror Competitors 2.Daily Star
doc_239058506.docx