Description
SWOT ANALYSIS OF THE NEWYORK TIMES
The New York Times
Parent Company
The New York Times Company
Category
American daily newspaper
Sector
Newspapers
Tagline/ Slogan
All the news that’s fit to print
USP
Largest local metropolitan newspaper in the entire United States
STP
Segment
English reading population
Target Group
Professionals, businessmen and politicians
Positioning
World’s finest journalism in all its forms
SWOT Analysis
1. Website of NYT brings journalism in all forms like readable articles, audio and video 2. It has won 108 Pulitzer prizes more than any other news organization 3. Its website receives more than 30 million unique visitors per month 4. Mobile application are available to access content on android and Strength iphone along with ipad
1.The newspaper has been criticized for failure of reporting famine in Ukraine Weakness 2.One of its reporters was accused of plagiarism and later got arrested
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.Wall Street Journal 2.USA Today Competitors 3.Los Angeles Times
doc_526453228.docx
SWOT ANALYSIS OF THE NEWYORK TIMES
The New York Times
Parent Company
The New York Times Company
Category
American daily newspaper
Sector
Newspapers
Tagline/ Slogan
All the news that’s fit to print
USP
Largest local metropolitan newspaper in the entire United States
STP
Segment
English reading population
Target Group
Professionals, businessmen and politicians
Positioning
World’s finest journalism in all its forms
SWOT Analysis
1. Website of NYT brings journalism in all forms like readable articles, audio and video 2. It has won 108 Pulitzer prizes more than any other news organization 3. Its website receives more than 30 million unique visitors per month 4. Mobile application are available to access content on android and Strength iphone along with ipad
1.The newspaper has been criticized for failure of reporting famine in Ukraine Weakness 2.One of its reporters was accused of plagiarism and later got arrested
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.Wall Street Journal 2.USA Today Competitors 3.Los Angeles Times
doc_526453228.docx