Description
SWOT ANALYSIS OF THE LINK REAL ESTATE INVESTMENT TRUST
The Link Real Estate Investment Trust
Parent Company
The Link Management Limited
Leasing, property management, enhancement and maintenance Category services (in retail properties and Car park property.).
Sector
Real Estate Investment Trust
Tagline/ Slogan
Enhancing Peoples live
USP
Quality service
STP
Segment
Developing cities.
Middle and high income level audience which mainly looks for daily Target Group need product and services
Positioning
Good quality product and services, availability.
SWOT Analysis
1. High quality retail centers producing steady income. 2. In term of capitalization it has Largest asset in Asia -REIT 3. Strong management team 4. Focuses on tenets, which provide daily need product and services. 5. Good quality of tenet mix. Strength 6.Strong credit rating e.g. Moody’s rating:A2
1. Only focuses on retail property. Weakness 2. Increasing cost of salaries, security and cleaning affect the revenue
1. Attractive acquisition for its growth 2. Better R & M planning and energy saving measures Opportunity 3. Growth opportunity in other Asian developing nation.
1. Increasing Electricity tariffs 2. New government rules and regulation Threats 3. Economic slowdown
Competition
1. Nippon Building Fund 2. Henderson Land Competitors 3. Capital mall
doc_806147846.docx
SWOT ANALYSIS OF THE LINK REAL ESTATE INVESTMENT TRUST
The Link Real Estate Investment Trust
Parent Company
The Link Management Limited
Leasing, property management, enhancement and maintenance Category services (in retail properties and Car park property.).
Sector
Real Estate Investment Trust
Tagline/ Slogan
Enhancing Peoples live
USP
Quality service
STP
Segment
Developing cities.
Middle and high income level audience which mainly looks for daily Target Group need product and services
Positioning
Good quality product and services, availability.
SWOT Analysis
1. High quality retail centers producing steady income. 2. In term of capitalization it has Largest asset in Asia -REIT 3. Strong management team 4. Focuses on tenets, which provide daily need product and services. 5. Good quality of tenet mix. Strength 6.Strong credit rating e.g. Moody’s rating:A2
1. Only focuses on retail property. Weakness 2. Increasing cost of salaries, security and cleaning affect the revenue
1. Attractive acquisition for its growth 2. Better R & M planning and energy saving measures Opportunity 3. Growth opportunity in other Asian developing nation.
1. Increasing Electricity tariffs 2. New government rules and regulation Threats 3. Economic slowdown
Competition
1. Nippon Building Fund 2. Henderson Land Competitors 3. Capital mall
doc_806147846.docx