Description
SWOT ANALYSIS OF THE LEELA
The Leela
Parent Company
Hotel Leelaventure Ltd.
Category
Hotels and Resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
The Essence Of India
USP
Hotels that really deliver
STP
Segment
Luxury Segment
Leisure travelers, business travelers, corporate, honeymooners, Target Group wedding parties, foreigners who want to experience India
Extending warm, gracious and anticipatory services in settings that Positioning capture the essence of India
SWOT Analysis
1. High brand recall 2. One of the key players in the luxury hotel segment 3. More than 7 five star hotels, 2128 rooms in the country 4. Alliance with Kempinski Group of Hotels, ESPA, Global Hotel Alliance and the Preferred Hotel Group Strength 5. All hotels are located in premium areas of the cities
1.High interest expenses are hampering net income 2.Limited market share due to tough competition from international and domestic players 3. Overseas expansion will be difficult since Leela is known for ethnicity Weakness in offerings
1.Domestic and Foreign Travel Spending is growing 2.Indian hotels have a low occupancy rate as compared to other hotels Opportunity 3.There is a shortage of 150000 rooms in India
1. Political turbulence due to the economic conditions Threats 2. Due to shortage of rooms and increasing tourist influx, ARR is expected to rise by 25%. This will affect mostly the upscale and luxury
hotel segment
Competition
1. ITC Hotels 2. Taj Hotels Competitors 3. Oberoi Group
doc_919839883.docx
SWOT ANALYSIS OF THE LEELA
The Leela
Parent Company
Hotel Leelaventure Ltd.
Category
Hotels and Resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
The Essence Of India
USP
Hotels that really deliver
STP
Segment
Luxury Segment
Leisure travelers, business travelers, corporate, honeymooners, Target Group wedding parties, foreigners who want to experience India
Extending warm, gracious and anticipatory services in settings that Positioning capture the essence of India
SWOT Analysis
1. High brand recall 2. One of the key players in the luxury hotel segment 3. More than 7 five star hotels, 2128 rooms in the country 4. Alliance with Kempinski Group of Hotels, ESPA, Global Hotel Alliance and the Preferred Hotel Group Strength 5. All hotels are located in premium areas of the cities
1.High interest expenses are hampering net income 2.Limited market share due to tough competition from international and domestic players 3. Overseas expansion will be difficult since Leela is known for ethnicity Weakness in offerings
1.Domestic and Foreign Travel Spending is growing 2.Indian hotels have a low occupancy rate as compared to other hotels Opportunity 3.There is a shortage of 150000 rooms in India
1. Political turbulence due to the economic conditions Threats 2. Due to shortage of rooms and increasing tourist influx, ARR is expected to rise by 25%. This will affect mostly the upscale and luxury
hotel segment
Competition
1. ITC Hotels 2. Taj Hotels Competitors 3. Oberoi Group
doc_919839883.docx