Description
SWOT ANALYSIS OF THE ECONOMIC TIMES
The Economic Times
Parent Company
The Times Group (also referred as Bennett, Coleman and Co. Ltd.)
Category
Newspapers
Sector
Media & Entertainment
Tagline/ Slogan
The Power of Knowledge
One of the biggest Indian newspapers giving business, finance and USP economics news
STP
Segment
Economic and Business News Segment
Target Group
English speaking/reading audience in India
Positioning
India’s Leading Financial Daily
SWOT Analysis
1. Wide coverage and hugely popular top-of-the-mind brand 2. Part of Largest Media House in India and hence excellent reach of over 800,000 per day 3. Has a good Brand Recall and is synonymous with financial and business news and coverage 4. Has good supplements like Brand Equity and Corporate Dossier Strength which gives it an edge over others
1. Tough competition from other financial newspapers means limited Weakness market share
1. Can leverage existing Supplements like Brand Equity and others to differentiate itself from competition. 2. Tie ups with WSJ and other Marque Brands to get even more readership base Opportunity 3. Promotion, tie-ups with financial institutions, colleges etc
1.Increased competition from other dailies Threats 2. On line news medium means reduced circulation
Competition
1.Financial Express Competitors 2.Mint
doc_112356755.docx
SWOT ANALYSIS OF THE ECONOMIC TIMES
The Economic Times
Parent Company
The Times Group (also referred as Bennett, Coleman and Co. Ltd.)
Category
Newspapers
Sector
Media & Entertainment
Tagline/ Slogan
The Power of Knowledge
One of the biggest Indian newspapers giving business, finance and USP economics news
STP
Segment
Economic and Business News Segment
Target Group
English speaking/reading audience in India
Positioning
India’s Leading Financial Daily
SWOT Analysis
1. Wide coverage and hugely popular top-of-the-mind brand 2. Part of Largest Media House in India and hence excellent reach of over 800,000 per day 3. Has a good Brand Recall and is synonymous with financial and business news and coverage 4. Has good supplements like Brand Equity and Corporate Dossier Strength which gives it an edge over others
1. Tough competition from other financial newspapers means limited Weakness market share
1. Can leverage existing Supplements like Brand Equity and others to differentiate itself from competition. 2. Tie ups with WSJ and other Marque Brands to get even more readership base Opportunity 3. Promotion, tie-ups with financial institutions, colleges etc
1.Increased competition from other dailies Threats 2. On line news medium means reduced circulation
Competition
1.Financial Express Competitors 2.Mint
doc_112356755.docx