Description
SWOT ANALYSIS OF THAIBEV THAI BEVERAGES
ThaiBev Thai Beverage
Parent Company
Thai Beverage
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
-
Hoppy-tasting brew thought by many to be the best beer produced in USP Asia STP
Segment
Core audience of 25-30 year-old beer drinkers
Successful Youth & working professionals, established as a symbol of Target Group Thai culture amongst discerning beer drinkers
Positioning
Revive exotic passions and rediscover Thai True Balance in your life SWOT Analysis
1. Premium Thai beer, genuinely imported, is synonymous with Thai culture and pride 2. Has a sparkling gold appearance and a smooth, crisp taste and is made from the finest quality malt, hops and deep well-water 3. Global presence of the brand 4. Largest company in Thailand and one of the biggest in South Asia also 5. Produces Scotch whisky, vodkas, gins, and liqueurs with over 20 Strength distilleries in Scotland, France, Poland, and Ireland
1. Less known compared to market leaders Weakness 2. Less Innovation can be a concern for the brand
1. Expanding its wings by making it widely available and exported to countries around the world including UK, USA, Europe, Asia and Australia Opportunity 2. Large untapped International Market
1. Large no. of spurious brands in the same category 2. Continuous government intervention with regards to tax regulations Threats 3. Comparatively competitive prices of competitors Competition
1. Singha 2. Castle Lager Competitors 3. Peroni
doc_241302414.docx
SWOT ANALYSIS OF THAIBEV THAI BEVERAGES
ThaiBev Thai Beverage
Parent Company
Thai Beverage
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
-
Hoppy-tasting brew thought by many to be the best beer produced in USP Asia STP
Segment
Core audience of 25-30 year-old beer drinkers
Successful Youth & working professionals, established as a symbol of Target Group Thai culture amongst discerning beer drinkers
Positioning
Revive exotic passions and rediscover Thai True Balance in your life SWOT Analysis
1. Premium Thai beer, genuinely imported, is synonymous with Thai culture and pride 2. Has a sparkling gold appearance and a smooth, crisp taste and is made from the finest quality malt, hops and deep well-water 3. Global presence of the brand 4. Largest company in Thailand and one of the biggest in South Asia also 5. Produces Scotch whisky, vodkas, gins, and liqueurs with over 20 Strength distilleries in Scotland, France, Poland, and Ireland
1. Less known compared to market leaders Weakness 2. Less Innovation can be a concern for the brand
1. Expanding its wings by making it widely available and exported to countries around the world including UK, USA, Europe, Asia and Australia Opportunity 2. Large untapped International Market
1. Large no. of spurious brands in the same category 2. Continuous government intervention with regards to tax regulations Threats 3. Comparatively competitive prices of competitors Competition
1. Singha 2. Castle Lager Competitors 3. Peroni
doc_241302414.docx