Description
SWOT ANALYSIS OF TEXAS INSTRUMENTS
Texas Instruments
Parent Company
Texas Instruments, Inc.
Category
Semiconductors
Sector
IT and Technology
Tagline/ Slogan
The World Leader in DSP and Analog; Technology for Innovators
Semiconductor company specializing in data conversion and signal USP processing
STP
Segment
Enterprises which needs semiconductor products.
Provides semiconductor products for companies making mobile, pc, Target Group calculators , etc.
Positioning
Provides a reliable and efficient product.
SWOT Analysis
1.Strong Market Position 2. Research and development capabilities 3. Expansion into growing countries 4. Company has worldwide presence and customer base of around 90,000 customers. 5. TI has a great brand name amongst college graduates which helps Strength them attract the best talent
1.Dependence on third party contractors 2. Competitive segment Weakness 3. More of a supplier than end retailer
1. Growing global semiconductor market 2.Presence in mobile processor which is new growth segment in developing countries Opportunity 3. Demand for analog semiconductors
1. Economic slowdown in US and Eurozone 2. Environmental regulations Threats 3.Exchange rate fluctuation
Competition
1. Analog Devices 2. Linear Technology Competitors 3.National Semiconductor
doc_939526231.docx
SWOT ANALYSIS OF TEXAS INSTRUMENTS
Texas Instruments
Parent Company
Texas Instruments, Inc.
Category
Semiconductors
Sector
IT and Technology
Tagline/ Slogan
The World Leader in DSP and Analog; Technology for Innovators
Semiconductor company specializing in data conversion and signal USP processing
STP
Segment
Enterprises which needs semiconductor products.
Provides semiconductor products for companies making mobile, pc, Target Group calculators , etc.
Positioning
Provides a reliable and efficient product.
SWOT Analysis
1.Strong Market Position 2. Research and development capabilities 3. Expansion into growing countries 4. Company has worldwide presence and customer base of around 90,000 customers. 5. TI has a great brand name amongst college graduates which helps Strength them attract the best talent
1.Dependence on third party contractors 2. Competitive segment Weakness 3. More of a supplier than end retailer
1. Growing global semiconductor market 2.Presence in mobile processor which is new growth segment in developing countries Opportunity 3. Demand for analog semiconductors
1. Economic slowdown in US and Eurozone 2. Environmental regulations Threats 3.Exchange rate fluctuation
Competition
1. Analog Devices 2. Linear Technology Competitors 3.National Semiconductor
doc_939526231.docx