Description
SWOT ANALYSIS OF TESCO
Tesco
Parent Company
Tesco Group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Every little helps
USP
One of the most prominent retail chain names globally
STP
Segment
Retail and departmental stores
Target Group
Middle class and premium class households
Positioning
The retail store which helps customers in getting their daily needs
SWOT Analysis
1.Tesco has increasingly diversified geographically and into areas such as the retailing of books, clothing, electronics, furniture, petrol and software; financial services; telecoms and internet services etc 2. One of the largest company of any company with a primary listing on the London Stock Exchange 3. Own their private label brands which gives high brand equity in market 4.Tesco follows new advances packaging techniques which gives unique differentiated position in consumer minds 5. Has over 520,000 employees worldwide 6. Has nearly 6500 stores across the world across 14 countries 7. Tesco brand has established due to its innovative marketing and Strength advertising strategies
1.Company faced controversies which created a few issues Weakness 2.Tesco has limited presence inemerging countries
1.To enter into emerging markets and expand the area of its operations Opportunity 2. Leverage the digital media in order to expand its reach
3. Acquisition of smaller chains and tie-ups
1. Design can be imitated by competitors so constant innovation required to achieve uniqueness 2.High merger acquisition could lead to handling large business issues 3.High competition from supply sides as maintaining relationship with Threats them is big concerns for companies
Competition
1.Walmart 2. Carrefour Competitors 3.Debenhams
doc_978062533.docx
SWOT ANALYSIS OF TESCO
Tesco
Parent Company
Tesco Group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Every little helps
USP
One of the most prominent retail chain names globally
STP
Segment
Retail and departmental stores
Target Group
Middle class and premium class households
Positioning
The retail store which helps customers in getting their daily needs
SWOT Analysis
1.Tesco has increasingly diversified geographically and into areas such as the retailing of books, clothing, electronics, furniture, petrol and software; financial services; telecoms and internet services etc 2. One of the largest company of any company with a primary listing on the London Stock Exchange 3. Own their private label brands which gives high brand equity in market 4.Tesco follows new advances packaging techniques which gives unique differentiated position in consumer minds 5. Has over 520,000 employees worldwide 6. Has nearly 6500 stores across the world across 14 countries 7. Tesco brand has established due to its innovative marketing and Strength advertising strategies
1.Company faced controversies which created a few issues Weakness 2.Tesco has limited presence inemerging countries
1.To enter into emerging markets and expand the area of its operations Opportunity 2. Leverage the digital media in order to expand its reach
3. Acquisition of smaller chains and tie-ups
1. Design can be imitated by competitors so constant innovation required to achieve uniqueness 2.High merger acquisition could lead to handling large business issues 3.High competition from supply sides as maintaining relationship with Threats them is big concerns for companies
Competition
1.Walmart 2. Carrefour Competitors 3.Debenhams
doc_978062533.docx