Description
SWOT ANALYSIS OF TERUMO
Terumo
Parent Company
Terumo
Category
Health care
Sector
Medical equipment
Tagline/ Slogan
Contributing to society through healthcare
USP
Respect for individual and promotion of intercultural understanding
STP
Segment
Manufacture and sale of a range of medical products and equipment
General hospital products, disposable medical equipment, medical Target Group electronic products, diabetes care products
Terumo’s unique technology makes medical treatment kinder and Positioning gentler
SWOT Analysis
1. Robust product portfolio 2. Hospital products include syringes, infusion pumps, electronic thermometer and sphygmomanometer, diabetes care products 3. Strong R&D capabilities Strength 4. Global presence mitigating concentration risks
Weakness
1. Product recalls have affected reputation/ loss of market share
1. Strategic acquisitions likely to promote new growth opportunities 2. Focus on South East Asia to diversify production base 3. Strategic alliances likely to improve market position Opportunity 4. Ageing population to spur product demand
1. Stringent regulations could undermine domestic and international sales position 2. Cost containment measures in Japan could limit profit growth 3. Further reduction in reimbursement levels in Japan would put Threats downward pressure on Terumo's top-line growth
Competition
1. Eisai Co., Ltd. 2. Dainippon Sumitomo Pharma Co., Ltd Competitors 3. Astellas Pharma
doc_866959730.docx
SWOT ANALYSIS OF TERUMO
Terumo
Parent Company
Terumo
Category
Health care
Sector
Medical equipment
Tagline/ Slogan
Contributing to society through healthcare
USP
Respect for individual and promotion of intercultural understanding
STP
Segment
Manufacture and sale of a range of medical products and equipment
General hospital products, disposable medical equipment, medical Target Group electronic products, diabetes care products
Terumo’s unique technology makes medical treatment kinder and Positioning gentler
SWOT Analysis
1. Robust product portfolio 2. Hospital products include syringes, infusion pumps, electronic thermometer and sphygmomanometer, diabetes care products 3. Strong R&D capabilities Strength 4. Global presence mitigating concentration risks
Weakness
1. Product recalls have affected reputation/ loss of market share
1. Strategic acquisitions likely to promote new growth opportunities 2. Focus on South East Asia to diversify production base 3. Strategic alliances likely to improve market position Opportunity 4. Ageing population to spur product demand
1. Stringent regulations could undermine domestic and international sales position 2. Cost containment measures in Japan could limit profit growth 3. Further reduction in reimbursement levels in Japan would put Threats downward pressure on Terumo's top-line growth
Competition
1. Eisai Co., Ltd. 2. Dainippon Sumitomo Pharma Co., Ltd Competitors 3. Astellas Pharma
doc_866959730.docx