Description
SWOT ANALYSIS OF TERNIUM
Ternium
Parent Company
Ternium
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
NA Company with highly-integrated processes to manufacture steel and
USP
value-added products
STP
Flat rolled, long products, Roll formed, welded tubes & shapes, Steel Segment buildings, Semi finished steel
Industrial & construction markets, auto parts & pipes, agricultural Target Group machinery,
The leading steel company in the Americas, committed to the development of our customers, at the forefront in industrial standards Positioning and standing out through the excellence of our human resources
SWOT Analysis
1. With production centers in key geographical locations, Ternium offers high standards of quality and service 2. High focus on customers 3. Has become preferred supplier in local market & more widely in Americas where demand for its steel is steadily increasing 4. An annual production capacity of approximately 10.8 million tons of finished steel products and approximately 16,500 employees 5. Strong network of service & distribution centers 6. Favorable access to iron ore sources and proprietary mines, diversified steel production technology and proximity to local steel Strength consuming markets enables to reduce logistic costs
1. Limited geographical diversification Weakness 2. High dependence on local market
1. Strengthen alliance with Nippon steel in Latin America 2. Integration and expansion in Brazil and the rest of Latin America 3. Implementation of an IT system that fully integrates product and Opportunity processing route specifications among its plants
1. The growing imports of steel-intensive manufactured goods, particularly from China 2. Nationalization and various adverse interferences with management Threats in preceding years
Competition
1. Aperam S. A. 2. ArcelorMittal Competitors 3. Altos Hornos De Mexico
doc_588561525.docx
SWOT ANALYSIS OF TERNIUM
Ternium
Parent Company
Ternium
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
NA Company with highly-integrated processes to manufacture steel and
USP
value-added products
STP
Flat rolled, long products, Roll formed, welded tubes & shapes, Steel Segment buildings, Semi finished steel
Industrial & construction markets, auto parts & pipes, agricultural Target Group machinery,
The leading steel company in the Americas, committed to the development of our customers, at the forefront in industrial standards Positioning and standing out through the excellence of our human resources
SWOT Analysis
1. With production centers in key geographical locations, Ternium offers high standards of quality and service 2. High focus on customers 3. Has become preferred supplier in local market & more widely in Americas where demand for its steel is steadily increasing 4. An annual production capacity of approximately 10.8 million tons of finished steel products and approximately 16,500 employees 5. Strong network of service & distribution centers 6. Favorable access to iron ore sources and proprietary mines, diversified steel production technology and proximity to local steel Strength consuming markets enables to reduce logistic costs
1. Limited geographical diversification Weakness 2. High dependence on local market
1. Strengthen alliance with Nippon steel in Latin America 2. Integration and expansion in Brazil and the rest of Latin America 3. Implementation of an IT system that fully integrates product and Opportunity processing route specifications among its plants
1. The growing imports of steel-intensive manufactured goods, particularly from China 2. Nationalization and various adverse interferences with management Threats in preceding years
Competition
1. Aperam S. A. 2. ArcelorMittal Competitors 3. Altos Hornos De Mexico
doc_588561525.docx