Description
SWOT ANALYSIS OF TELUS
Telus
Parent Company
Telus and BCTel
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
The future is friendly
Second largest telecommunications provider in Canada in USP terms of revenue generation
STP
Data, Internet Protocol, voice and wireless services in Central and Segment Eastern Canada
Target Group
Users of wire-line, wireless & Internet services and Smart grid solutions
Provides a wide range of telecommunications products and services including internet access, voice, entertainment, video, and satellite Positioning television
SWOT Analysis
1. Improved Operational Efficiency across its offerings 2. Strong Customer Base of approx 4 million wire-line network access lines, 7 million wireless subscribers, & over a million Internet subscribers worldwide 3. Robust Strategy for TELUS TV 4. Next Generation Services Portfolio through IDEN & HSPA+ networks Strength 5. Market Leadership –one of the top providers in Canada
1. Declined Performance of Wire-line Segment 2. Operations are heavily dependent on Canada only Weakness 2. Limited presence across the world
1. Growing Smart-phones and TELUS TV Markets 2. Strategy for Data, IP and Wireless Markets Opportunity 3. Expected growth of the Canadian & global Telecom Industry
Threats
1. Wireless Number Portability Execution causing loss of customers 2. Regulatory Changes from the government
3. Competitive Pressures from the market leader
Competition
1.Rogers Communications 2.BCE(Bell Canada) Competitors 3.MTS
doc_850779867.docx
SWOT ANALYSIS OF TELUS
Telus
Parent Company
Telus and BCTel
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
The future is friendly
Second largest telecommunications provider in Canada in USP terms of revenue generation
STP
Data, Internet Protocol, voice and wireless services in Central and Segment Eastern Canada
Target Group
Users of wire-line, wireless & Internet services and Smart grid solutions
Provides a wide range of telecommunications products and services including internet access, voice, entertainment, video, and satellite Positioning television
SWOT Analysis
1. Improved Operational Efficiency across its offerings 2. Strong Customer Base of approx 4 million wire-line network access lines, 7 million wireless subscribers, & over a million Internet subscribers worldwide 3. Robust Strategy for TELUS TV 4. Next Generation Services Portfolio through IDEN & HSPA+ networks Strength 5. Market Leadership –one of the top providers in Canada
1. Declined Performance of Wire-line Segment 2. Operations are heavily dependent on Canada only Weakness 2. Limited presence across the world
1. Growing Smart-phones and TELUS TV Markets 2. Strategy for Data, IP and Wireless Markets Opportunity 3. Expected growth of the Canadian & global Telecom Industry
Threats
1. Wireless Number Portability Execution causing loss of customers 2. Regulatory Changes from the government
3. Competitive Pressures from the market leader
Competition
1.Rogers Communications 2.BCE(Bell Canada) Competitors 3.MTS
doc_850779867.docx