Description
SWOT ANALYSIS OF TELIASONERA

TeliaSonera

Parent Company

Telia & Sonera and Swedish & Finnish Governments

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Global and local connectivity at our customers’ fingertips

Largest Nordic and Baltic fixed-voice, broadband, and mobile operator USP by revenue and customer base

STP

Segment

Mobility Services, Broadband Services, Eurasia, and other operations

Users of mobile voice and data, mobile content, WLAN Hotspots, mobile over broadband, mobile/PC convergence, Wireless Office, copper, fiber and cable, IPTV, voice over internet, home communications services, Target Group IP-VPN/Business internet, leased lines and traditional telephony

Europe's largest and fastest-growing wholesale IP backbone and is the Positioning 10th-largest global mobile group by consolidated customers

SWOT Analysis

1. Strong Operational Efficiency and over 28000 workforce 2. Emerging Eurasia Business Operations including Russia, Turkey, Spain and 17 other markets 3. Leading Market Position with around 150 million mobile customers Strength 4.Excellent advertising and branding

1. Limited presence in Americas and growing economies Weakness 2.Multiple Country government legislation impact

1. Entry into 4G Commercial Networks 2. Demand for Mobile Broadband 3. Strategic Acquisitions and Divestitures Opportunity 4. Growth in Telecommunications Services

1. Economic Conditions in Eurozone 2. Industry Regulations Threats 3. High Competition

4. Rapid Technological Changes

Competition

1.Tele2 2.Vodafone Competitors 3.Telenor



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