Description
SWOT ANALYSIS OF TELEKOM MALAYSIA
Telekom Malaysia
Parent Company
BT PLC
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Connections make anything possible; Opening up Possibilities
TM is one of the largest integrated solutions provider in Malaysia, and USP one of Asia's leading communications companies.
STP
Broadband, data and fixed line services, internet service, cable and Segment broadcasting solutions.
Target Group
Retail, wholesale and the global business broadband customers
Positioning
Internet hub and digital gateway for South-East Asia
SWOT Analysis
1. High Speed Broadband Service helping to serve its customers 2. Strong Service Portfolio across its markets 3. Increasing Liquidity helping to implement diversified strategies 4. Strong workforce of over 30,000 5. Excellent brand visibility through TVCs and print ad campaigns, and Strength other CSR activities and sponsorships
1. Dependence on the Malaysian market 2. Global penetration and brand visibility is limited as compared to Weakness leading telecom global giants
1. New Services to attract new customers 2. Strategic Agreements to help grow in new markets 3. Growth in Telecommunications Services which is predicted to help revenue growth Opportunity 4. Increasing Broadband Markets across the world
1. Regulatory Changes causing constant impact on operations 2. Competitive Pressure leading to pricing crunch Threats 3. Technological Changes needing capital infusion
Competition
1. Maxis Communications 2. DiGi Competitors 3. Vodafone
doc_486643827.docx
SWOT ANALYSIS OF TELEKOM MALAYSIA
Telekom Malaysia
Parent Company
BT PLC
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Connections make anything possible; Opening up Possibilities
TM is one of the largest integrated solutions provider in Malaysia, and USP one of Asia's leading communications companies.
STP
Broadband, data and fixed line services, internet service, cable and Segment broadcasting solutions.
Target Group
Retail, wholesale and the global business broadband customers
Positioning
Internet hub and digital gateway for South-East Asia
SWOT Analysis
1. High Speed Broadband Service helping to serve its customers 2. Strong Service Portfolio across its markets 3. Increasing Liquidity helping to implement diversified strategies 4. Strong workforce of over 30,000 5. Excellent brand visibility through TVCs and print ad campaigns, and Strength other CSR activities and sponsorships
1. Dependence on the Malaysian market 2. Global penetration and brand visibility is limited as compared to Weakness leading telecom global giants
1. New Services to attract new customers 2. Strategic Agreements to help grow in new markets 3. Growth in Telecommunications Services which is predicted to help revenue growth Opportunity 4. Increasing Broadband Markets across the world
1. Regulatory Changes causing constant impact on operations 2. Competitive Pressure leading to pricing crunch Threats 3. Technological Changes needing capital infusion
Competition
1. Maxis Communications 2. DiGi Competitors 3. Vodafone
doc_486643827.docx