Description
SWOT ANALYSIS OF TELEKOM AUSTRIA
Telekom Austria
Parent Company
The Telekom Austria Group
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Transformation and Growth
The Telekom Austria Group is the largest telecommunications company USP in Austria and is successfully positioned on international markets.
STP
Voice telephony, broadband, data, TV and attractive ICT services and Segment solutions.
It serves retail, residential, business and SME customers as well as wholesale operators in Austria, Belarus, Bulgaria, Croatia, Target Group Slovenia, Liechtenstein, Serbia and Macedonia.
Majorly serving Austria & Czech Republic in fixed line telephony, along with the wireline segment comprising data and IT solutions, Internet Positioning access and media, value-added and wholesale services.
SWOT Analysis
1. Leading Market Position in Austria and neighboring nations 2. Increasing Customer Base across its markets 3. Operational Efficiency helping to sustain good margins 4. Approx 16,000 employees form the backbone of the company operations Strength 5. Operations in over 8 countries in Eastern Europe
1. Limited penetration in western Europe and other countries compared to other big telecom players Weakness 2. Declining Performance in the Bulgaria Segment
1. Strategic Acquisitions helping to widen markets 2. Predicted high mobile data growth Opportunity 3. Increasing Demand for 3G Technologies
Threats
1. Intense Competition causing pricing pressures 2. Reduction in Roaming Tariffs reducing returns
3. Global Economic Slowdown impacting growth
Competition
1. Deutsche Telekom 2. France Télécom Competitors 3.Tele2
doc_497520080.docx
SWOT ANALYSIS OF TELEKOM AUSTRIA
Telekom Austria
Parent Company
The Telekom Austria Group
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Transformation and Growth
The Telekom Austria Group is the largest telecommunications company USP in Austria and is successfully positioned on international markets.
STP
Voice telephony, broadband, data, TV and attractive ICT services and Segment solutions.
It serves retail, residential, business and SME customers as well as wholesale operators in Austria, Belarus, Bulgaria, Croatia, Target Group Slovenia, Liechtenstein, Serbia and Macedonia.
Majorly serving Austria & Czech Republic in fixed line telephony, along with the wireline segment comprising data and IT solutions, Internet Positioning access and media, value-added and wholesale services.
SWOT Analysis
1. Leading Market Position in Austria and neighboring nations 2. Increasing Customer Base across its markets 3. Operational Efficiency helping to sustain good margins 4. Approx 16,000 employees form the backbone of the company operations Strength 5. Operations in over 8 countries in Eastern Europe
1. Limited penetration in western Europe and other countries compared to other big telecom players Weakness 2. Declining Performance in the Bulgaria Segment
1. Strategic Acquisitions helping to widen markets 2. Predicted high mobile data growth Opportunity 3. Increasing Demand for 3G Technologies
Threats
1. Intense Competition causing pricing pressures 2. Reduction in Roaming Tariffs reducing returns
3. Global Economic Slowdown impacting growth
Competition
1. Deutsche Telekom 2. France Télécom Competitors 3.Tele2
doc_497520080.docx