Description
SWOT ANALYSIS OF TECHNOMARINE
Technomarine
Parent Company
Technomarine watches
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
I am special
USP
Sporty watches that have a unique association with sailing
STP
Segment
Mid to High level watches segment
Target Group
Mid to High income young men and women
Positioning
The bright, fun and playful watches with strong designs SWOT Analysis 1. The brand communications stay true to its vibrant image. Its award winning campaign ‘I am special’ did connect with its TG 2. The brand has a very high connect with the mid to high Income group 3. The distinct look of the watch gives it a very high brand recall
Strength
4. High product quality and a strong bands reputation
1. The brand is highly priced among its competitors with similar positioning Weakness 2. Limited brand recall as compared to a few other international players
1. With its vibrant appeal, the brand can expand to not only different categories of watches but also different product categories 2. The brand can expand to different markets by expanding its retail Opportunity network
1. Price competition by other brands with similar positioning in the price-sensitive youth segment is significant threat to the brand 2. More and more people are choosing their cellphones as a substitute to watches Threats 3. Fake makes carrying the same brand name selling in Black Markets
Competition 1. Swatch 2. Rado Competitors 3. Tag Heuer
doc_127415713.docx
SWOT ANALYSIS OF TECHNOMARINE
Technomarine
Parent Company
Technomarine watches
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
I am special
USP
Sporty watches that have a unique association with sailing
STP
Segment
Mid to High level watches segment
Target Group
Mid to High income young men and women
Positioning
The bright, fun and playful watches with strong designs SWOT Analysis 1. The brand communications stay true to its vibrant image. Its award winning campaign ‘I am special’ did connect with its TG 2. The brand has a very high connect with the mid to high Income group 3. The distinct look of the watch gives it a very high brand recall
Strength
4. High product quality and a strong bands reputation
1. The brand is highly priced among its competitors with similar positioning Weakness 2. Limited brand recall as compared to a few other international players
1. With its vibrant appeal, the brand can expand to not only different categories of watches but also different product categories 2. The brand can expand to different markets by expanding its retail Opportunity network
1. Price competition by other brands with similar positioning in the price-sensitive youth segment is significant threat to the brand 2. More and more people are choosing their cellphones as a substitute to watches Threats 3. Fake makes carrying the same brand name selling in Black Markets
Competition 1. Swatch 2. Rado Competitors 3. Tag Heuer
doc_127415713.docx