Description
SWOT ANALYSIS OF TECH MAHINDRA
Tech Mahindra
Parent Company
Mahindra and Mahindra
Category
IT programming and services
Sector
IT and Technology
Tagline/ Slogan
Create the next wave
USP
Leading IT solution provider in the telecom vertical
STP
Segment
Enterprise seeking IT solutions
Target Group
Major telecom companies in the world
Positioning
Trustworthy company with big customers
SWOT Analysis
1. Reduced dependence on British telecom 2. Deals with Etisalat and Bharti Zain steady revenue is assured 3. Reduced dependence on European market 4. Has a strong workforce of over 40,000 employees working on over 30 countries 5. High brand recall and visibility being one of the top IT companies in Strength India
1. Increased interest costs due to borrowings for Satyam acquisition. Weakness 2. High retention
1. Increased in demand for IT solution in telecom service provider Opportunity 2.Acquization of Satyam telecom gives visibility in more verticals
1. Economic slowdown and uncertainty in USA and Europe respectively 2.Increasing presence of foreign IT player in that domain Threats 3. Potential negative impact of Satyam related litigation
Competition
Competitors
1. Infosys
2. Tata Consultancy Services 3. Wipro 4. IBM
doc_547247444.docx
SWOT ANALYSIS OF TECH MAHINDRA
Tech Mahindra
Parent Company
Mahindra and Mahindra
Category
IT programming and services
Sector
IT and Technology
Tagline/ Slogan
Create the next wave
USP
Leading IT solution provider in the telecom vertical
STP
Segment
Enterprise seeking IT solutions
Target Group
Major telecom companies in the world
Positioning
Trustworthy company with big customers
SWOT Analysis
1. Reduced dependence on British telecom 2. Deals with Etisalat and Bharti Zain steady revenue is assured 3. Reduced dependence on European market 4. Has a strong workforce of over 40,000 employees working on over 30 countries 5. High brand recall and visibility being one of the top IT companies in Strength India
1. Increased interest costs due to borrowings for Satyam acquisition. Weakness 2. High retention
1. Increased in demand for IT solution in telecom service provider Opportunity 2.Acquization of Satyam telecom gives visibility in more verticals
1. Economic slowdown and uncertainty in USA and Europe respectively 2.Increasing presence of foreign IT player in that domain Threats 3. Potential negative impact of Satyam related litigation
Competition
Competitors
1. Infosys
2. Tata Consultancy Services 3. Wipro 4. IBM
doc_547247444.docx