Description
SWOT ANALYSIS OF TDC TELECOM

TDC Telecom

Parent Company

Nordic Telephone Company

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Communicating anytime anywhere

TDC is the largest telephone company in Denmark with approx. 9 USP million customer relations within telephony, broadband, and television.

STP

Landline telephony, landline broadband, mobile telephony, mobile Segment broadband and pay-TV services.

The company provides telecommunications solutions for small, medium Target Group and large businesses as well as public institutions

It provides communications services primarily in Denmark and the Positioning Nordic countries.

SWOT Analysis

1. Robust Infrastructure in Denmark, Sweden, Norway and Finland 2. Market Leadership in its operational markets 3. Increasing Return on Equity thanks to innovative strategies 4. It also has sub-brands like CompanyMobile, Dansk Kabel TV, FastTV, Fullrate, M1, NetDesign, Onfone, Telmore, Unotel and YouSee. Strength 5. An employee base of over 10,000+

1. Denmark-Centric Operations leading to myopic strategies 2. Dependence on Limited Number of Distributors for its services and Weakness products

1. Business Combinations that help serve a myriad of customer base 2. Strategic Divestiture helping to boost financial structuring Opportunity 3. Increasing Demand for 3G Technologies across Europe

1. Global Economic Uncertainties causing slow growth 2. High Competition leading to pricing pressures 3. Risks Associated with International Business due to rising Threats uncertainties

Competition

1.Telenor 2.TeliaSonera Competitors 3.Hutchison



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