Description
SWOT ANALYSIS OF TDC GAMES
TDC Games
Parent Company
TDC Games
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Seller of puzzle games
STP
Segment
Puzzle games
Target Group
Kids and children
Positioning
Something to test the creativity of all kids
SWOT Analysis
1. Good quality of the products being manufactured 2. Has a good customer reach in US 3. Has survived the test of time 4. TDC is a regular exhibitor at Toy Fair in New York City each year, Strength with products distributed internationally
1. Limited brand awareness compared to bigger brands 2. The company products are primarily dependent on the US market Weakness with less international exposure
1.Target the middle class in the developing economies Opportunity 2.Can add more product lines to its portfolio
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
Competitors
1.Mattel, Inc.
2.Hasbro, Inc.
doc_396734918.docx
SWOT ANALYSIS OF TDC GAMES
TDC Games
Parent Company
TDC Games
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Seller of puzzle games
STP
Segment
Puzzle games
Target Group
Kids and children
Positioning
Something to test the creativity of all kids
SWOT Analysis
1. Good quality of the products being manufactured 2. Has a good customer reach in US 3. Has survived the test of time 4. TDC is a regular exhibitor at Toy Fair in New York City each year, Strength with products distributed internationally
1. Limited brand awareness compared to bigger brands 2. The company products are primarily dependent on the US market Weakness with less international exposure
1.Target the middle class in the developing economies Opportunity 2.Can add more product lines to its portfolio
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
Competitors
1.Mattel, Inc.
2.Hasbro, Inc.
doc_396734918.docx