Description
SWOT ANALYSIS OF TCL CORPORATION
TCL Corporation Parent Company Category Sector Tagline/ Slogan USP TCL Corporation Communication Equipment Industrial Products The creative life Delivers innovative products at competitive prices STP Multimedia, Communication, Optoelectronics Technology and Home Appliances, Consumer electronics, Home appliances A respected global leading enterprise that offers customers only the most innovative and creative products SWOT Analysis 1. Huge size of company with over 50,000 employees 2. Strong marketing channels 3. Global presence in over 40 countries and 4. Diverse market offerings like Television sets, video cameras, mobile phones 5. High margins at low prices Strength 6. Highly unified work force 1.Global operations are lesser compared to industry big players 2. Limited brand awareness Weakness 3. Endures a low sales cycle
Segment Target Group
Positioning
1.Brand awareness drive to increase visibility 2. Improving the quality of offerings Opportunity 3. Capitalizing on increasing mobile subscriber base 1.Increase of new entrants 2. Highly consolidated industry Threats 3. There is a risk of market saturation Competition 1.Samsung 2.LG 3.Sony
Competitors
doc_253983466.docx
SWOT ANALYSIS OF TCL CORPORATION
TCL Corporation Parent Company Category Sector Tagline/ Slogan USP TCL Corporation Communication Equipment Industrial Products The creative life Delivers innovative products at competitive prices STP Multimedia, Communication, Optoelectronics Technology and Home Appliances, Consumer electronics, Home appliances A respected global leading enterprise that offers customers only the most innovative and creative products SWOT Analysis 1. Huge size of company with over 50,000 employees 2. Strong marketing channels 3. Global presence in over 40 countries and 4. Diverse market offerings like Television sets, video cameras, mobile phones 5. High margins at low prices Strength 6. Highly unified work force 1.Global operations are lesser compared to industry big players 2. Limited brand awareness Weakness 3. Endures a low sales cycle
Segment Target Group
Positioning
1.Brand awareness drive to increase visibility 2. Improving the quality of offerings Opportunity 3. Capitalizing on increasing mobile subscriber base 1.Increase of new entrants 2. Highly consolidated industry Threats 3. There is a risk of market saturation Competition 1.Samsung 2.LG 3.Sony
Competitors
doc_253983466.docx