Description
SWOT ANALYSIS OF TBZ
TBZ Tribhovandas Bhimji Zaveri
Parent Company
Shrikant Zaveri Group
Category
Jewellery and Diamonds
Sector
Lifestyle and Retail
Tagline/ Slogan
TBZ-The original since 1864
USP
Unique design, trusted brand
STP
Segment
Working woman who loves gold and diamonds jewellery
Target Group
Middle class and upper income group
Positioning
Good Service, commitment to quality
SWOT Analysis
1. Strong Brand name-TBZ: the original since 1864 with rich experience of management and development 2.New products and designs from all over the world like Italy, Turkey and Thailand 3.Has invaluable experience in selecting potential markets, real estate locations, training staff and undertaking the marketing. 4. TBZ introduced a revolutionary policy of giving back 100% marketvalue of gold to the customers so as to increase and sustain faith in the gold jewelry industry Strength 5. Excellent advertising and brand awareness amongst Indian cities
1. Focusing an increase in sales of diamond studded jewellery in order to increase its profit 2. Need to expand globally since it is dependent on the Indian market Weakness only
1. Increase number of stores in India as well global penetration 2. Increase marketing activities to increase footfalls and sales 3. Sponsorship and tie-ups with fashion events to increase brand Opportunity visibility
1. There is an intense competition from Branded companies and local Threats retailers 2. The difficulties of securing retail store locations
3.Competition from family owned business in this sector
Competition
1. Titan Industries Limited 2. Gitanjali Gems Competitors 3. Thangamayil Jewellery Ltd
doc_701934618.docx
SWOT ANALYSIS OF TBZ
TBZ Tribhovandas Bhimji Zaveri
Parent Company
Shrikant Zaveri Group
Category
Jewellery and Diamonds
Sector
Lifestyle and Retail
Tagline/ Slogan
TBZ-The original since 1864
USP
Unique design, trusted brand
STP
Segment
Working woman who loves gold and diamonds jewellery
Target Group
Middle class and upper income group
Positioning
Good Service, commitment to quality
SWOT Analysis
1. Strong Brand name-TBZ: the original since 1864 with rich experience of management and development 2.New products and designs from all over the world like Italy, Turkey and Thailand 3.Has invaluable experience in selecting potential markets, real estate locations, training staff and undertaking the marketing. 4. TBZ introduced a revolutionary policy of giving back 100% marketvalue of gold to the customers so as to increase and sustain faith in the gold jewelry industry Strength 5. Excellent advertising and brand awareness amongst Indian cities
1. Focusing an increase in sales of diamond studded jewellery in order to increase its profit 2. Need to expand globally since it is dependent on the Indian market Weakness only
1. Increase number of stores in India as well global penetration 2. Increase marketing activities to increase footfalls and sales 3. Sponsorship and tie-ups with fashion events to increase brand Opportunity visibility
1. There is an intense competition from Branded companies and local Threats retailers 2. The difficulties of securing retail store locations
3.Competition from family owned business in this sector
Competition
1. Titan Industries Limited 2. Gitanjali Gems Competitors 3. Thangamayil Jewellery Ltd
doc_701934618.docx