Description
SWOT ANALYSIS OF TATA XENON XT
Tata Xenon XT Parent Company Category Sector Tagline/ Slogan Tata Motors Pick Up Automobiles Fits no Label A pick up vehicle which is capable to surpass difficult terrains delivering engine power STP Segment Target Group Pick up trucks Targeted towards customers seeking commercial utility Positioned as a powerful machine delivering superior engine performance and capable of off-roading SWOT Analysis 1. A 4x4 wheel drive delivering a good driving experience even in the worst of the terrains 2. Powered by a powerful engine capable of functioning effortlessly in the most loaded conditions 3. Dynamic and sporty exteriors if compared to the same segment cars 4. Efficient braking and suspension mechanisms providing a better handling Strength 5. Better presence in the market compared to competitors 1. Limited international presence Weakness 2. Competition to conventional SUVs or dedicated commercial
USP
Positioning
vehicles 3. Limited marketing and branding efforts behind the brand 1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging the utilities of Xenon XT to acquire new customers Opportunity 5. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Mahindra Genio Competitors 2. Maruti Gypsy
doc_547009383.docx
SWOT ANALYSIS OF TATA XENON XT
Tata Xenon XT Parent Company Category Sector Tagline/ Slogan Tata Motors Pick Up Automobiles Fits no Label A pick up vehicle which is capable to surpass difficult terrains delivering engine power STP Segment Target Group Pick up trucks Targeted towards customers seeking commercial utility Positioned as a powerful machine delivering superior engine performance and capable of off-roading SWOT Analysis 1. A 4x4 wheel drive delivering a good driving experience even in the worst of the terrains 2. Powered by a powerful engine capable of functioning effortlessly in the most loaded conditions 3. Dynamic and sporty exteriors if compared to the same segment cars 4. Efficient braking and suspension mechanisms providing a better handling Strength 5. Better presence in the market compared to competitors 1. Limited international presence Weakness 2. Competition to conventional SUVs or dedicated commercial
USP
Positioning
vehicles 3. Limited marketing and branding efforts behind the brand 1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging the utilities of Xenon XT to acquire new customers Opportunity 5. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Mahindra Genio Competitors 2. Maruti Gypsy
doc_547009383.docx