Description
SWOT ANALYSIS OF TATA WINGER
Tata Winger
Parent Company
Tata Motors
Category
MUV
Sector
Automobiles
Tagline/ Slogan
Brings people together, takes your business further
USP
Comfortable and very spacious means of transport STP
Segment
MUV segment
Targeted towards many big families for rental services and also in the Target Group taxi segment
Positioned as a very spacious MUV which provides the exact Positioning requirements for a family trip or similar applications SWOT Analysis
1. Spacious and comfortable for both drivers and passengers 2. Efficient engine enough to provide enough power when fully loaded 3. Good market penetration in the taxi segment especially for long trips for families 4. Improved suspension to provide smooth journey and carry loads Strength 5. Strong brand backing of Tata Motors
1. The brand has not been establish itself as a leader in the segment and has limited market share Weakness 2. Limited international market presence
Opportunity
1. Expanding automobile market and available space for competitors
2. Increasing per capita income and purchasing capability of potential customer base 3. leveraging the utilitarian purpose of Winger to attract more customers in the taxi segment 4. Augmenting the distribution and service network in various countries
1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition
1. Mahindra XYLO Competitors 2. Toyota Innova
doc_318853350.docx
SWOT ANALYSIS OF TATA WINGER
Tata Winger
Parent Company
Tata Motors
Category
MUV
Sector
Automobiles
Tagline/ Slogan
Brings people together, takes your business further
USP
Comfortable and very spacious means of transport STP
Segment
MUV segment
Targeted towards many big families for rental services and also in the Target Group taxi segment
Positioned as a very spacious MUV which provides the exact Positioning requirements for a family trip or similar applications SWOT Analysis
1. Spacious and comfortable for both drivers and passengers 2. Efficient engine enough to provide enough power when fully loaded 3. Good market penetration in the taxi segment especially for long trips for families 4. Improved suspension to provide smooth journey and carry loads Strength 5. Strong brand backing of Tata Motors
1. The brand has not been establish itself as a leader in the segment and has limited market share Weakness 2. Limited international market presence
Opportunity
1. Expanding automobile market and available space for competitors
2. Increasing per capita income and purchasing capability of potential customer base 3. leveraging the utilitarian purpose of Winger to attract more customers in the taxi segment 4. Augmenting the distribution and service network in various countries
1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition
1. Mahindra XYLO Competitors 2. Toyota Innova
doc_318853350.docx