Description
SWOT ANALYSIS OF TATA SUMO
Tata Sumo Parent Company Category Sector Tagline/ Slogan USP Tata Motors SUV Automobiles More than meets the eye One of the oldest and trusted brand, spacious STP Segment SUV for families Targeted towards the families belonging to upper middle class segment Positioned as one of the most trusted SUV delivering value to customers SWOT Analysis 1. A strong and trusted brand 2. Wide range of variants to choose from 3. Spacious seating space for passengers as well as luggage 4. Improved suspension and engine efficiency in latest model (Tata Sumo Gold) Strength 5. A huge impact vehicle with good presence specially in the semi-urban market 1. Market share performance is declining due to many players 2. Limited features compared to international competitors Weakness 3. Weak marketing and re-branding efforts by Parent Company
Target Group
Positioning
1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging the brand identity Tata Sumo holds since inception Opportunity 4. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Mahindra Quanto 2. Chevrolet Tavera Competitors 3. Premier Rio
doc_645155712.docx
SWOT ANALYSIS OF TATA SUMO
Tata Sumo Parent Company Category Sector Tagline/ Slogan USP Tata Motors SUV Automobiles More than meets the eye One of the oldest and trusted brand, spacious STP Segment SUV for families Targeted towards the families belonging to upper middle class segment Positioned as one of the most trusted SUV delivering value to customers SWOT Analysis 1. A strong and trusted brand 2. Wide range of variants to choose from 3. Spacious seating space for passengers as well as luggage 4. Improved suspension and engine efficiency in latest model (Tata Sumo Gold) Strength 5. A huge impact vehicle with good presence specially in the semi-urban market 1. Market share performance is declining due to many players 2. Limited features compared to international competitors Weakness 3. Weak marketing and re-branding efforts by Parent Company
Target Group
Positioning
1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging the brand identity Tata Sumo holds since inception Opportunity 4. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Mahindra Quanto 2. Chevrolet Tavera Competitors 3. Premier Rio
doc_645155712.docx