Description
SWOT ANALYSIS OF TATA POWER
Tata Power
Parent Company
Tata Group
Category
Power
Sector
Energy
Tagline/ Slogan
Lighting up Lives!
USP
India’s Largest Integrated Private Power Utility STP
Segment
Retail customers in metros, Refineries, Ports etc
Target Group
Residential areas and Industries
Positioning
Reliable Service with superior customer care SWOT Analysis
1. Can leverage on the “Tata” brand which signifies Trust 2. Capable of expansion since it has large reserves and low DebtEquity Ratio 3. Access to newer technologies 4. Tata Power uses various ways of generating power i.e. thermal, hydro, wind, solar energies etc. 5. Malaysia, Saudia Arabia, Kuwait, Singapore, Cyprus etc are some places where Tata Power has made its presence felt. 6. Despite having a comparitively small employee workforce of 3000Strength odd employees, the skills of each employee is of the highest level
1.Limited Market share due to intense competition 2.Limited presence in South India which is a lucrative market having Weakness IT hubs and no presence in Central India
1.Increasing demand for power 2.Non-conventional sources of power Opportunity 3.Expansion into third world countries and global expansion
1. Fluctuating International prices of coal 2.Changes in International policies regarding import of coal and oil Threats 3. Government policies and regulations Competition
1.Reliance Power 2.Adani Power Competitors 3.NTPC
doc_111941849.docx
SWOT ANALYSIS OF TATA POWER
Tata Power
Parent Company
Tata Group
Category
Power
Sector
Energy
Tagline/ Slogan
Lighting up Lives!
USP
India’s Largest Integrated Private Power Utility STP
Segment
Retail customers in metros, Refineries, Ports etc
Target Group
Residential areas and Industries
Positioning
Reliable Service with superior customer care SWOT Analysis
1. Can leverage on the “Tata” brand which signifies Trust 2. Capable of expansion since it has large reserves and low DebtEquity Ratio 3. Access to newer technologies 4. Tata Power uses various ways of generating power i.e. thermal, hydro, wind, solar energies etc. 5. Malaysia, Saudia Arabia, Kuwait, Singapore, Cyprus etc are some places where Tata Power has made its presence felt. 6. Despite having a comparitively small employee workforce of 3000Strength odd employees, the skills of each employee is of the highest level
1.Limited Market share due to intense competition 2.Limited presence in South India which is a lucrative market having Weakness IT hubs and no presence in Central India
1.Increasing demand for power 2.Non-conventional sources of power Opportunity 3.Expansion into third world countries and global expansion
1. Fluctuating International prices of coal 2.Changes in International policies regarding import of coal and oil Threats 3. Government policies and regulations Competition
1.Reliance Power 2.Adani Power Competitors 3.NTPC
doc_111941849.docx