Description
SWOT ANALYSIS OF TATA MAGIC
Tata Magic Parent Company Category Sector Tagline/ Slogan Tata Motors MUV Automobiles Har Safar mai Ek kahani hai (A story in every journey) A utilitarian vehicle which can be utilized for both public transport and carrying luggage STP Segment Target Group MUV for multi purposes Targeted towards public passenger car segment Positioned as a MUV providing ultimate comfort and safety for both driver and passengers SWOT Analysis 1. A 4x4 wheel drive delivering a good driving experience 2. Equipped with safety features like Hard steel top, Powerful headlamps, high mounted rear brake lights, high strength body etc. 3. Provides ample of space to passengers and luggage 4. Low priced making it affordable for the target customer segment Strength 5. Extremely high utility specially in the rural segment 1. Competition from conventional mode of transport like auto rickshaw or smaller trucks means limited market share Weakness 2. Limited domestic penetration and low international presence
USP
Positioning
1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging the practical nature of Magic to acquire new customers Opportunity 5. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Maruti Omni Competitors 2. 3 wheelers (Autoricksha)
doc_272785102.docx
SWOT ANALYSIS OF TATA MAGIC
Tata Magic Parent Company Category Sector Tagline/ Slogan Tata Motors MUV Automobiles Har Safar mai Ek kahani hai (A story in every journey) A utilitarian vehicle which can be utilized for both public transport and carrying luggage STP Segment Target Group MUV for multi purposes Targeted towards public passenger car segment Positioned as a MUV providing ultimate comfort and safety for both driver and passengers SWOT Analysis 1. A 4x4 wheel drive delivering a good driving experience 2. Equipped with safety features like Hard steel top, Powerful headlamps, high mounted rear brake lights, high strength body etc. 3. Provides ample of space to passengers and luggage 4. Low priced making it affordable for the target customer segment Strength 5. Extremely high utility specially in the rural segment 1. Competition from conventional mode of transport like auto rickshaw or smaller trucks means limited market share Weakness 2. Limited domestic penetration and low international presence
USP
Positioning
1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging the practical nature of Magic to acquire new customers Opportunity 5. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Maruti Omni Competitors 2. 3 wheelers (Autoricksha)
doc_272785102.docx