Description
SWOT ANALYSIS OF TATA INDIGO
Tata Indigo Parent Company Category Sector Tagline/ Slogan USP Tata Motors SUV Automobiles India’s most reliable sedan A sedan delivering good fuel efficiency STP Segment Sedan segment for upper middle class Targeted towards the families belonging to upper middle class segment Positioned as one of the most reliable sedan car delivering competitive fuel efficiency SWOT Analysis 1. Wide range variants to choose from 2. Good fuel efficiency 3. Equipped with latest features like reverse parking system, efficient car security system 4. Can utilize the wide service network across major cities Strength 5. Presence of strong parent brand Tata adds to brand value 1. Limited marketing and branding efforts 2. No distinct feature differentiating from competitors Weakness 3. Limited international presence
Target Group
Positioning
1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging strong brand identity of Tata Motors Opportunity 4. Augmenting the distribution and service network in various international markets 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price 4. Product innovations and frugal engineering by competitors Threats 5. Extreme competition in the sedan segment Competition 1. Nissan Sunny 2. Hyundai Accent 3. Toyota Etios 4. Mahindra Verito Competitors 5. Maruti Swift Dezire
doc_146433978.docx
SWOT ANALYSIS OF TATA INDIGO
Tata Indigo Parent Company Category Sector Tagline/ Slogan USP Tata Motors SUV Automobiles India’s most reliable sedan A sedan delivering good fuel efficiency STP Segment Sedan segment for upper middle class Targeted towards the families belonging to upper middle class segment Positioned as one of the most reliable sedan car delivering competitive fuel efficiency SWOT Analysis 1. Wide range variants to choose from 2. Good fuel efficiency 3. Equipped with latest features like reverse parking system, efficient car security system 4. Can utilize the wide service network across major cities Strength 5. Presence of strong parent brand Tata adds to brand value 1. Limited marketing and branding efforts 2. No distinct feature differentiating from competitors Weakness 3. Limited international presence
Target Group
Positioning
1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging strong brand identity of Tata Motors Opportunity 4. Augmenting the distribution and service network in various international markets 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price 4. Product innovations and frugal engineering by competitors Threats 5. Extreme competition in the sedan segment Competition 1. Nissan Sunny 2. Hyundai Accent 3. Toyota Etios 4. Mahindra Verito Competitors 5. Maruti Swift Dezire
doc_146433978.docx