Description
SWOT ANALYSIS OF TATA INDIGO MARINA
Tata Indigo Marina Parent Company Category Sector Tagline/ Slogan USP Tata Motors SUV Automobiles Big on Space, Big on life A merger of luxury and space as well as comfort STP Segment Target Group Positioning SUV Segment Targeted towards upper middle class families Positioned as a SUV delivering comfort and a luxurious drive SWOT Analysis 1. Better design and styling than other Tata Motor Cars 2. Spacious and comfortable for passengers 3. Luxurious interiors and aerodynamic exteriors 4. Can utilize the wide service network across major cities Strength 5. Strong backing of the Tata brand 1. Limited marketing and branding efforts 2. No distinct feature differentiating from competitors Weakness 3. Limited international presence 1. Expanding automobile market and available space for competitors Opportunity 2. Increasing per capita income and purchasing capability of
potential customer base 3. Leveraging strong brand identity of Tata Motors 4. Augmenting the distribution and service network in various international markets 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price 4. Product innovations and frugal engineering by competitors Threats 5. Extreme competition in the sedan segment Competition 1. Toyota Innova Competitors 2. Mahindra XUV 500
doc_196108751.docx
SWOT ANALYSIS OF TATA INDIGO MARINA
Tata Indigo Marina Parent Company Category Sector Tagline/ Slogan USP Tata Motors SUV Automobiles Big on Space, Big on life A merger of luxury and space as well as comfort STP Segment Target Group Positioning SUV Segment Targeted towards upper middle class families Positioned as a SUV delivering comfort and a luxurious drive SWOT Analysis 1. Better design and styling than other Tata Motor Cars 2. Spacious and comfortable for passengers 3. Luxurious interiors and aerodynamic exteriors 4. Can utilize the wide service network across major cities Strength 5. Strong backing of the Tata brand 1. Limited marketing and branding efforts 2. No distinct feature differentiating from competitors Weakness 3. Limited international presence 1. Expanding automobile market and available space for competitors Opportunity 2. Increasing per capita income and purchasing capability of
potential customer base 3. Leveraging strong brand identity of Tata Motors 4. Augmenting the distribution and service network in various international markets 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price 4. Product innovations and frugal engineering by competitors Threats 5. Extreme competition in the sedan segment Competition 1. Toyota Innova Competitors 2. Mahindra XUV 500
doc_196108751.docx