Description
SWOT ANALYSIS OF TATA INDICOM
Tata Indicom
Parent Company
Tata
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Business Without Limits
USP
Multitasking functions and schemes
STP
Segment
Professionals
Target Group
Business professionals (Internet and mobile users) who are on the move
Positioning
Big daddy of mobile phones meets the mother of all laptops
SWOT Analysis
Strength
1.Flexible plans 2.Good advertising 3.High brand visibility 4.Celebrity brand ambassadors 5.Ability to attract customers with various plans 6.Good command in the internet market
Weakness
1.Price competition from BSNL and MTNL 2.Untapped Rural Market
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market 4.Value added services
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone Reliance Airtel Tata Docomo MTNL BSNL Uninor Virgin
doc_167937124.docx
SWOT ANALYSIS OF TATA INDICOM
Tata Indicom
Parent Company
Tata
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Business Without Limits
USP
Multitasking functions and schemes
STP
Segment
Professionals
Target Group
Business professionals (Internet and mobile users) who are on the move
Positioning
Big daddy of mobile phones meets the mother of all laptops
SWOT Analysis
Strength
1.Flexible plans 2.Good advertising 3.High brand visibility 4.Celebrity brand ambassadors 5.Ability to attract customers with various plans 6.Good command in the internet market
Weakness
1.Price competition from BSNL and MTNL 2.Untapped Rural Market
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market 4.Value added services
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone Reliance Airtel Tata Docomo MTNL BSNL Uninor Virgin
doc_167937124.docx