Description
SWOT ANALYSIS OF TATA DOCOMO
Tata Docomo
Parent Company
Tata
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Do the New; Because Life changes in seconds
USP
Pioneer to introduce Per second pulse
STP
Segment
Middle and upper middle class
Target Group
Students; senior citizens
Positioning
Pay only as per use by the Simplicity of plans
SWOT Analysis
Strength
1.Flexible plans 2.Good advertising 3.High brand visibility 4.Youth appeal, assistance/ JV from NTT Docomo (Japan), VAS 5.Ability to attract customers with various plans
Weakness
1.Price competition from BSNL and MTNL 2.Service centre issues 3.Untapped Rural Market 4.Price Higher than BSNL and MTNL 5.Simlar and monotonous plans schemes
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market 4.Value added services
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone Reliance Airtel MTNL BSNL Uninor Tata Indicom Virgin
doc_723622957.docx
SWOT ANALYSIS OF TATA DOCOMO
Tata Docomo
Parent Company
Tata
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Do the New; Because Life changes in seconds
USP
Pioneer to introduce Per second pulse
STP
Segment
Middle and upper middle class
Target Group
Students; senior citizens
Positioning
Pay only as per use by the Simplicity of plans
SWOT Analysis
Strength
1.Flexible plans 2.Good advertising 3.High brand visibility 4.Youth appeal, assistance/ JV from NTT Docomo (Japan), VAS 5.Ability to attract customers with various plans
Weakness
1.Price competition from BSNL and MTNL 2.Service centre issues 3.Untapped Rural Market 4.Price Higher than BSNL and MTNL 5.Simlar and monotonous plans schemes
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market 4.Value added services
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone Reliance Airtel MTNL BSNL Uninor Tata Indicom Virgin
doc_723622957.docx