Description
SWOT ANALYSIS OF TATA CROMA
Tata Croma
Parent Company
TATA Group
Category
Consumer durables retail
Sector
Lifestyle and retail
Tagline/ Slogan
The electronics megastore
USP
Trusted service
STP
Quality and price conscious group
Target Group
Upper Middle class and lower middle class
Positioning
Quality with style
SWOT Analysis
1. Trusted Brand TATA and first large format specialist in retail chain for consumer durables 2. Trusted service offered 3. Strong presence in Indian consumer durable market 4. Attractive promotional offers for bulk buying Strength 5. Wide reach all over India with over 70 stores
1.Still hasn't been able to reach across all major cities which might be potential market 2. Despite being a strong player in India, faces market share Weakness competition from international and unorganised market
1.Opportunity to enter into other services like hypermarket 2. Domestic expansion as well as going global Opportunity 3. More advertising to increase brand visibility
1.International and domestic players entering the market 2. Continuous improvement in technology means difficult inventory Threats management
Competition
1. Vijay Sales 2. Reliance Digital Competitors 3. Next Retail India
doc_221699775.docx
SWOT ANALYSIS OF TATA CROMA
Tata Croma
Parent Company
TATA Group
Category
Consumer durables retail
Sector
Lifestyle and retail
Tagline/ Slogan
The electronics megastore
USP
Trusted service
STP
Quality and price conscious group
Target Group
Upper Middle class and lower middle class
Positioning
Quality with style
SWOT Analysis
1. Trusted Brand TATA and first large format specialist in retail chain for consumer durables 2. Trusted service offered 3. Strong presence in Indian consumer durable market 4. Attractive promotional offers for bulk buying Strength 5. Wide reach all over India with over 70 stores
1.Still hasn't been able to reach across all major cities which might be potential market 2. Despite being a strong player in India, faces market share Weakness competition from international and unorganised market
1.Opportunity to enter into other services like hypermarket 2. Domestic expansion as well as going global Opportunity 3. More advertising to increase brand visibility
1.International and domestic players entering the market 2. Continuous improvement in technology means difficult inventory Threats management
Competition
1. Vijay Sales 2. Reliance Digital Competitors 3. Next Retail India
doc_221699775.docx