Description
SWOT ANALYSIS OF TATA CHEMICALS
Tata Chemicals
Parent Company
Tata Group
Category
Consumer goods/ Agrochemicals/ Specialty chemicals
Sector
Industrial Products
The Human Touch of Chemistry, Responsible Chemistry, The Company Tagline/ Slogan that Cares.
Market leader in the branded and iodized salt segment in India. World’s USP second largest soda ash producer.
STP
Segment
Customers who demand trust, quality and assurance of improved life.
Target Group
Customers, farmers, wholesalers and industrial manufacturers.
It is a global company whose businesses focus on LIFE: Living, Industry Positioning and Farm Essentials.
SWOT Analysis
1. The company holds a monopoly in some key products, such as iodized salt and water purifier. 2. Strong R&D set up and patented products in both India (Tata Chemicals Innovation Center) and Africa. 3. The brand name of Tata signifies trust and customer loyalty. 4. Export sales in diverse regions of Europe, East Africa, South East Asia, and the Middle East 5. String brand equity and top brand recall in the industry Strength 6. Has a strong workforce of around 5000 employees
1. Operations limited to India and Africa, limited global penetration 2. The facilities in India near Mithapur, Gujarat have witnessed several Weakness renovations due to earthquakes, labor strikes, social upheavals, etc.
1. Low penetration of agricultural products in order to minimize transmission and distribution in the market 2. Implementation of Accelerated Power Development & Reforms Program (APDRP) to prevent losses occurring due to power theft, pilferages and improper billing Opportunity 3. Africa is a big prospect for future growth and initial setups in The dark continent can bring revenue flows in the future, especially from
the consumer goods segment. 4. Acquisitions of Brunner Mond of UK, General Chemical Industrial Products Inc. of USA and the ammonia-urea fertilizer complex in Gabon have resulted in increased capacities 5. Seed research and development is in full swing with the Joint venture between Tata Chemica ls and Singapore’s Temasek Life Sciences Laboratory.
1. Contractors’ and labor strikes, especially in Eastern India at Haldia have resulted in shutdowns and major reshuffling of the management. 2. African communities focused on preventing the industrialization of their environment have launched small-scale uprisings on the construction of soda ash plants in Tanzania. 3. Anti—dumping and trade regulations are becoming increasingly Threats stringent and prohibitory.
Competition
1. GHCL 2. Aditya Birla Chemicals Ltd. Competitors 3. Caprolactam Chemicals Ltd.
doc_712004699.docx
SWOT ANALYSIS OF TATA CHEMICALS
Tata Chemicals
Parent Company
Tata Group
Category
Consumer goods/ Agrochemicals/ Specialty chemicals
Sector
Industrial Products
The Human Touch of Chemistry, Responsible Chemistry, The Company Tagline/ Slogan that Cares.
Market leader in the branded and iodized salt segment in India. World’s USP second largest soda ash producer.
STP
Segment
Customers who demand trust, quality and assurance of improved life.
Target Group
Customers, farmers, wholesalers and industrial manufacturers.
It is a global company whose businesses focus on LIFE: Living, Industry Positioning and Farm Essentials.
SWOT Analysis
1. The company holds a monopoly in some key products, such as iodized salt and water purifier. 2. Strong R&D set up and patented products in both India (Tata Chemicals Innovation Center) and Africa. 3. The brand name of Tata signifies trust and customer loyalty. 4. Export sales in diverse regions of Europe, East Africa, South East Asia, and the Middle East 5. String brand equity and top brand recall in the industry Strength 6. Has a strong workforce of around 5000 employees
1. Operations limited to India and Africa, limited global penetration 2. The facilities in India near Mithapur, Gujarat have witnessed several Weakness renovations due to earthquakes, labor strikes, social upheavals, etc.
1. Low penetration of agricultural products in order to minimize transmission and distribution in the market 2. Implementation of Accelerated Power Development & Reforms Program (APDRP) to prevent losses occurring due to power theft, pilferages and improper billing Opportunity 3. Africa is a big prospect for future growth and initial setups in The dark continent can bring revenue flows in the future, especially from
the consumer goods segment. 4. Acquisitions of Brunner Mond of UK, General Chemical Industrial Products Inc. of USA and the ammonia-urea fertilizer complex in Gabon have resulted in increased capacities 5. Seed research and development is in full swing with the Joint venture between Tata Chemica ls and Singapore’s Temasek Life Sciences Laboratory.
1. Contractors’ and labor strikes, especially in Eastern India at Haldia have resulted in shutdowns and major reshuffling of the management. 2. African communities focused on preventing the industrialization of their environment have launched small-scale uprisings on the construction of soda ash plants in Tanzania. 3. Anti—dumping and trade regulations are becoming increasingly Threats stringent and prohibitory.
Competition
1. GHCL 2. Aditya Birla Chemicals Ltd. Competitors 3. Caprolactam Chemicals Ltd.
doc_712004699.docx