Description
SWOT ANALYSIS OF TARGET CORPORATION
Target Corporation
Parent Company
Target Corporation
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Daily deals
USP
Second-largest discount retailer in the United States, behind Walmart
STP
Segment
Customer looking for consumer goods
Target Group
Middle class and upper class individuals
Positioning
American retailing company
SWOT Analysis
1. More than 365,000 employees 2. Revenue performance is good which is backed by a strong financial position 3. Recipient of several award and recognition 4. Only national retailer employing a Garment Hanger reuse program 5. Has approximately 1800 stores 6. Sponsorship of major events and sporting events has enhanced it Strength brand visibility
1. Past legal cases have affected the brand image 2. Despite being a strong brand, it hasn’t penetrated in to the Weakness international markets
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains Opportunity 4. More visibility through advertising and customer focused services
1. Huge competition from other international retail chains Threats 2. Increase raw material prices
3. Increasing competition and changing economic scenarios
Competition
1. Wall mart 2. Aeon Competitors 3. Macy's
doc_702642725.docx
SWOT ANALYSIS OF TARGET CORPORATION
Target Corporation
Parent Company
Target Corporation
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Daily deals
USP
Second-largest discount retailer in the United States, behind Walmart
STP
Segment
Customer looking for consumer goods
Target Group
Middle class and upper class individuals
Positioning
American retailing company
SWOT Analysis
1. More than 365,000 employees 2. Revenue performance is good which is backed by a strong financial position 3. Recipient of several award and recognition 4. Only national retailer employing a Garment Hanger reuse program 5. Has approximately 1800 stores 6. Sponsorship of major events and sporting events has enhanced it Strength brand visibility
1. Past legal cases have affected the brand image 2. Despite being a strong brand, it hasn’t penetrated in to the Weakness international markets
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains Opportunity 4. More visibility through advertising and customer focused services
1. Huge competition from other international retail chains Threats 2. Increase raw material prices
3. Increasing competition and changing economic scenarios
Competition
1. Wall mart 2. Aeon Competitors 3. Macy's
doc_702642725.docx