Description
SWOT ANALYSIS OF TANTRA
Tantra
Parent Company
Net Distribution Services Pvt Ltd and Tantra
Category
Apparels and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
If it’s your attitude that you wanna wear, you simply can’t miss Tantra!
USP
Make people happy.
STP
Segment
Men and women of the younger generation
Target Group
Young people looking for something funny.
Positioning
Funny t-shirts to make you laugh
SWOT Analysis
1. Globally known as an Indian brand representing Indian culture 2. Known for its humorous and creative designs to make people smile 3. Franchising model is used by the brand therefore easy to expand Strength 4. Popular brand among the youth and affordable price
1. Presence as an add-on and in the retail outlets but the brand does not have its own outlets. 2. Sometimes perceived as a brand challenging sentiments therefore Weakness many people don’t buy it.
1. Diversification of products and offering other wide range of products. Opportunity 2. Global expansion with designs suiting the West.
1. Competition from international players in terms of designs, colors and comfort. 2. Economic down-turn affects the retail business directly with sales decreasing. 3. Location and brand presence in stores with other brands coming in is Threats becoming a challenge.
Competition
1. GAP Competitors 2. Westside
doc_988553580.docx
SWOT ANALYSIS OF TANTRA
Tantra
Parent Company
Net Distribution Services Pvt Ltd and Tantra
Category
Apparels and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
If it’s your attitude that you wanna wear, you simply can’t miss Tantra!
USP
Make people happy.
STP
Segment
Men and women of the younger generation
Target Group
Young people looking for something funny.
Positioning
Funny t-shirts to make you laugh
SWOT Analysis
1. Globally known as an Indian brand representing Indian culture 2. Known for its humorous and creative designs to make people smile 3. Franchising model is used by the brand therefore easy to expand Strength 4. Popular brand among the youth and affordable price
1. Presence as an add-on and in the retail outlets but the brand does not have its own outlets. 2. Sometimes perceived as a brand challenging sentiments therefore Weakness many people don’t buy it.
1. Diversification of products and offering other wide range of products. Opportunity 2. Global expansion with designs suiting the West.
1. Competition from international players in terms of designs, colors and comfort. 2. Economic down-turn affects the retail business directly with sales decreasing. 3. Location and brand presence in stores with other brands coming in is Threats becoming a challenge.
Competition
1. GAP Competitors 2. Westside
doc_988553580.docx