Description
SWOT ANALYSIS OF TAKASHIMAYA
Takashimaya
Parent Company
Takashimaya Co., Ltd.
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Together dreams come true
USP
One of the largest Japanese stores also having global presence
STP
Segment
Departmental stores for dresses and other apparel and electronics
Target Group
Middle and upper middle class individuals
Positioning
Largest Japanese department store chain
SWOT Analysis
1. Number of customer engagement programme throughout year 2. Takashimaya carries a wide array of products, ranging from wedding dresses and other apparel to electronics and flatware 3. Complimentary customer services like ATM, pharmacy etc. 4. Shipment service is available for customers Strength 5. Loyalty programs are offered to customers
1. Takashimaya's New York store closed in 2010 when their U.S. subsidiary filed for bankruptcy 2.Number of events are confusing within customer Weakness 3.Presence in western world is low
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains Opportunity 4. More visibility through advertising and customer focused services
1.High operating cost 2.High Debts and financial problem are threat Threats 3. Expanding competition and unfavorable govt policies
Competition
1. Home Retail Group 2. Mercuries & Associates Competitors 3.Metro
doc_422582448.docx
SWOT ANALYSIS OF TAKASHIMAYA
Takashimaya
Parent Company
Takashimaya Co., Ltd.
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Together dreams come true
USP
One of the largest Japanese stores also having global presence
STP
Segment
Departmental stores for dresses and other apparel and electronics
Target Group
Middle and upper middle class individuals
Positioning
Largest Japanese department store chain
SWOT Analysis
1. Number of customer engagement programme throughout year 2. Takashimaya carries a wide array of products, ranging from wedding dresses and other apparel to electronics and flatware 3. Complimentary customer services like ATM, pharmacy etc. 4. Shipment service is available for customers Strength 5. Loyalty programs are offered to customers
1. Takashimaya's New York store closed in 2010 when their U.S. subsidiary filed for bankruptcy 2.Number of events are confusing within customer Weakness 3.Presence in western world is low
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains Opportunity 4. More visibility through advertising and customer focused services
1.High operating cost 2.High Debts and financial problem are threat Threats 3. Expanding competition and unfavorable govt policies
Competition
1. Home Retail Group 2. Mercuries & Associates Competitors 3.Metro
doc_422582448.docx