Description
SWOT ANALYSIS OF TAJMAHAL TEA
Taj Mahal Tea
Parent Company
HUL
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Wah Taj; Sirf Chai nahi ye hai Taj
USP
Only tea brand in India to be sold in Vacuum sealed packs STP
Segment
People looking to make tea instantly
Target Group
All people in the upper and middle class
Positioning
As elegant and wonderful as Taj SWOT Analysis
1.Rich taste and flavor 2.Unique aroma 3.Good packaging 4.Good advertising/ brand visibility 5.Tea bag variations Strength 6.Brand Ambassadors
Weakness
1. Affected by moisture/storage problem
1.Corporate tie-ups/ hotel tie-ups Opportunity 2.Cheaper packets for rural areas
Threats
1.Competing tea brands 2.Preference for people having coffee or
other beverages Competition
1.Society Tea Competitors 2.Tetley Tea
doc_771231575.docx
SWOT ANALYSIS OF TAJMAHAL TEA
Taj Mahal Tea
Parent Company
HUL
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Wah Taj; Sirf Chai nahi ye hai Taj
USP
Only tea brand in India to be sold in Vacuum sealed packs STP
Segment
People looking to make tea instantly
Target Group
All people in the upper and middle class
Positioning
As elegant and wonderful as Taj SWOT Analysis
1.Rich taste and flavor 2.Unique aroma 3.Good packaging 4.Good advertising/ brand visibility 5.Tea bag variations Strength 6.Brand Ambassadors
Weakness
1. Affected by moisture/storage problem
1.Corporate tie-ups/ hotel tie-ups Opportunity 2.Cheaper packets for rural areas
Threats
1.Competing tea brands 2.Preference for people having coffee or
other beverages Competition
1.Society Tea Competitors 2.Tetley Tea
doc_771231575.docx