Description
SWOT ANALYSIS OF TAJ HOTELS
Taj Hotels
Parent Company
Indian Hotels Corporation
Category
Hotels
Sector
Tourism and Hospitality
Tagline/ Slogan
India’s leading hospitality chain
USP
Extravagant Indian Interiors
STP
Segment
Leisure and business travelers
Target Group
Upper class, business travelers
Positioning
Prime location, luxury living with Indian values
SWOT Analysis
1. Group comprises 93 hotels in 55 locations across India with an additional 16 international destinations 2. Employee strength over 13000 people 3. The perfect experience of Indian luxury living 4. Employee retention due to good brand image 5. Considered to be the most premium hotel chain in India Strength 6. Top-of-the-mind brand recall
1. Limited market share due to tough competition from international and domestic players means Weakness 2. Terrorist attacks left a question over the security
1. Introduce better membership plans 2. Improve hygiene standards Opportunity 3. Upgrade to international methods of work
1. Other heritage properties 2.Competitors upgrading to international standards of work ethic Threats 3. Expectation of clients in terms of technological development
Competition
1. Leela Group of Hotels 2. Oberoi Hotels and Resorts Competitors 3. Hyatt
doc_295230593.docx
SWOT ANALYSIS OF TAJ HOTELS
Taj Hotels
Parent Company
Indian Hotels Corporation
Category
Hotels
Sector
Tourism and Hospitality
Tagline/ Slogan
India’s leading hospitality chain
USP
Extravagant Indian Interiors
STP
Segment
Leisure and business travelers
Target Group
Upper class, business travelers
Positioning
Prime location, luxury living with Indian values
SWOT Analysis
1. Group comprises 93 hotels in 55 locations across India with an additional 16 international destinations 2. Employee strength over 13000 people 3. The perfect experience of Indian luxury living 4. Employee retention due to good brand image 5. Considered to be the most premium hotel chain in India Strength 6. Top-of-the-mind brand recall
1. Limited market share due to tough competition from international and domestic players means Weakness 2. Terrorist attacks left a question over the security
1. Introduce better membership plans 2. Improve hygiene standards Opportunity 3. Upgrade to international methods of work
1. Other heritage properties 2.Competitors upgrading to international standards of work ethic Threats 3. Expectation of clients in terms of technological development
Competition
1. Leela Group of Hotels 2. Oberoi Hotels and Resorts Competitors 3. Hyatt
doc_295230593.docx