Description
SWOT ANALYSIS OF TAIWAN MOBILE

Taiwan Mobile

Parent Company

Taiwan Mobile Co., Ltd.

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Catch 3! catch your eyes

USP

One of the leading telecommunication services providers in Taiwan.

STP

The company operates through four reportable segments, namely, Segment Mobile, Fixed-line, Cable TV and Others businesses.

The company provides mobile telecommunication services to corporate Target Group and general customers in Taiwan.

A leading telecommunications company in Taiwan offering "Quadruple Positioning Play" services – covering mobile, fixed-line, cable TV and broadband.

SWOT Analysis

1. Strong Business Operational Presence in Taiwan 2. Supporting Associate Companies serving customers Strength 3. Wide Range of Services provided

Weakness

1. Declining Operational Efficiency impacting revenues

1. Growth in Telecommunications Services in the region 2. Increasing Demand for Mobile Broadband Opportunity 3. Strategic Initiations for faster growth

1. Rapid Technological Changes needing capital infusion 2. Increasing Competitive Pressure impacting revenues Threats 3. Laws and Regulations leading to constricted growth

Competition

Competitors

1. Chunghwa Telecom 2. FarEasTone

3. Asia Pacific Telecom



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