Description
SWOT ANALYSIS OF TACO BELL
Taco Bell
Parent Company
Taco Bell
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Think outside the bun
USP
Lots of Mexican dishes
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Drive thru diet menu with its available healthy, nutritious menu.
SWOT Analysis
1.Huge popular brand name and high brand loyalty 2. Adopted a healthy trans-fat free formula which is a key competitive advantage over other competitors who has not yet switched to the healthier recipes. 3.Hygenic food and quick service Strength 4.Good advertising and marketing
1.High fat and high calorie food not good for health conscious people 2.Franchise management 3. Lost goodwill when some of customers were hospitalized due to Weakness traces of E.coli bacteria.
1.Introduce home delivery 2.Venture into newer markets 3. New flavors and new recipes specially focused on health friendly Opportunity ingredients can be introduced.
1.Threat from other eating joints/restaurants 2. New researches and the raised awareness among the public about the harmful health impacts of fast food consumption is a threat to Taco Bell’s fast food menus. 3. Highly labor intensive which increases the subjectivity involved in Threats the delivery of services
Competition
1.KFC 2.Pizza Hut 3.Dominoes 4.McDonald's 5.Subway 6.Smokin Joes 7.TacoBell Competitors 8.Papa John's Pizza
doc_136961431.docx
SWOT ANALYSIS OF TACO BELL
Taco Bell
Parent Company
Taco Bell
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Think outside the bun
USP
Lots of Mexican dishes
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Drive thru diet menu with its available healthy, nutritious menu.
SWOT Analysis
1.Huge popular brand name and high brand loyalty 2. Adopted a healthy trans-fat free formula which is a key competitive advantage over other competitors who has not yet switched to the healthier recipes. 3.Hygenic food and quick service Strength 4.Good advertising and marketing
1.High fat and high calorie food not good for health conscious people 2.Franchise management 3. Lost goodwill when some of customers were hospitalized due to Weakness traces of E.coli bacteria.
1.Introduce home delivery 2.Venture into newer markets 3. New flavors and new recipes specially focused on health friendly Opportunity ingredients can be introduced.
1.Threat from other eating joints/restaurants 2. New researches and the raised awareness among the public about the harmful health impacts of fast food consumption is a threat to Taco Bell’s fast food menus. 3. Highly labor intensive which increases the subjectivity involved in Threats the delivery of services
Competition
1.KFC 2.Pizza Hut 3.Dominoes 4.McDonald's 5.Subway 6.Smokin Joes 7.TacoBell Competitors 8.Papa John's Pizza
doc_136961431.docx